Jackson LeMone

👻✒️ I ghostwrite newsletters for founders | Obsessed with category design

[Jackson LeMone @jackson_lemone]

“But AI can write copy”

And you’re exactly right!

But doesn’t mean it’s good copy.

You need to learn the first principles first. Because when you do, it leaks over into everything you build online. Still feel like I'm barely scratching the surface of it!

Massive leverage.

[Jackson LeMone @jackson_lemone]

Copywriting is completely overpowered in this game.

It’s the one skill that led me to:

[Jackson LeMone @jackson_lemone]

- getting my first 3k client/ side gig (while working full time)

- building a pro athlete’s newsletter

- helping B2B brands book more calls

- making my grandma alllmost 5k over the last 90 days from a newsletter

- growing my network of clients, partners and friends online

[Jackson LeMone @jackson_lemone]

Email is one of the top 3, most reliable marketing assets your business can have

[Jackson LeMone @jackson_lemone]

The world does not need another newsletter.

What it does need:

Radically different thinking.

[Jackson LeMone @jackson_lemone]

3 things to stop:

1. stop looking at what others are building
2. stop playing catch up with them
3. stop going “comparison mode” every time you open your phone

You’ll move much faster.

[Jackson LeMone @jackson_lemone]

“The imitating majority will always follow the innovating minority”

[Jackson LeMone @jackson_lemone]

@thatssodhawal let's gooo

[Jackson LeMone @jackson_lemone]

But…if one of them all of a sudden dropped everything and started talking about travel or coin collecting, I’d probably stop following them, because they’re now playing in a different category.

[Jackson LeMone @jackson_lemone]

People don’t follow brands.
And they DON’T follow people.
They follow the [ category ] those people are playing in.
For example:

[Jackson LeMone @jackson_lemone]

I'm all in on kettlebell training.
There are only 3 guys I “follow” when it comes to kettlebells. I follow them because they:
1. claimed the spot in my mind first (positioning)
2. they teach really well
3. and they have deep expertise that I trust

[Kallaway @kanekallaway]

We’re entering a once in a generation entrepreneurial window.

Superhuman tools are $20/month but not everyone knows how to use them yet.

If you’re even a little bit ambitious, it’s time to empty the tank.

[Jackson LeMone @jackson_lemone]

@AlfieJCarter dude let's go. LOOM

[Jackson LeMone @jackson_lemone]

Refining your ideas is hard to do alone.

If you can find a soundboard or a “content sparring partner”, you’ll see the quality of your ideas shoot through the roof.

[GREG ISENBERG @gregisenberg]

If you have a niche email newsletter of 98k subscribers, you'll probably make more money than 98% of venture-backed founders

[Jackson LeMone @jackson_lemone]

People are making this game way too complicated:

1. Attention (social discovery)

2. Capture (lead magnet, high value)

3. Retention (newsletter)

4. Monetize (pull them to your product/ service)

[Jackson LeMone @jackson_lemone]

“If you weren't ready you wouldn't have the opportunity.
If you weren't capable you wouldn't have the desire.”

[Jackson LeMone @jackson_lemone]

Yes, people read long form content.

[Jackson LeMone @jackson_lemone]

Underrated skill for entrepreneurs/founders/creators:

The ability to articulate your value.

It’s one thing to play baseball, but a completely different skill to teach someone how to play baseball.

It takes lots of iterations over a long period of time, but 100% worth it.

[Jackson LeMone @jackson_lemone]

The worst day in the arena is still better than the best day in the crowd.