Human copywriter trying to outwrite AI and outsmart the algorithms. Agency Partner @poundandgrain. The Drink Cart on Substack. Hotel lover at @hotelsociety.
Every brand on earth is getting drunk at the World Cup this week and exactly one stayed standing: Coors Light.
They printed a can with FOURTEEN Os that you physically cannot drink from. An 18-inch insulated holder. You pull the real beers out of it. It's the dumbest thing I've ever loved.
🍺All that and more in The Drink Cart: https://t.co/ssa1I8tpWM
The World Lives Here.
Canada is all together different. Truly unique. And so is our relationship to the beautiful game. This is our opening to the 2026 World Cup. Narrated by Kiefer Sutherland. #FIFAWorldCup
Staying cool under pressure is part of the job.
Happy National Iced Tea Day to everyone keeping Canada secure, one calm, collected sip at a time.
Strong brews. Stronger defenses.
Bill Bernbach said the truest thing in advertising: a great ad makes a bad product fail faster. It just gets more people to find out it's bad.
Canada's AI strategy isn't even a great ad. Read my take on all that in The Drink Cart: https://t.co/D6uFsSlcC8
Imagine getting the guy who paints historic Time covers to do worshipful oil portrait hero shrines of Chuck Yeager, Ted Turner and even Charles Dickens.
Insane. Beautiful. They don't make ads like this anymore.
Compass Soccer Minis ⚽️, dropping June 6!
🗓️ Saturday, June 6 at 9 a.m.
📍 TransLink Customer Service Centre, Waterfront Station
💡 $6 refundable deposit
ℹ️ Limit 2 per person
Only 10,000 limited-edition Compass Soccer Minis are available — 8,000 Adult and 2,000 Concession.
TTC under fire from Jewish community over inverted red triangle on FIFA theme shirts.
Jewish leaders say the jersey's motif evokes the red triangle used in Hamas propaganda videos and antisemitic vandalism https://t.co/cNaKV3DHvg
Three are gloriously stupid. One is the best high brow dumb thing I've seen all year.
They all work for the same reason: the dumber the idea, the harder you have to commit to it without blinking.
Full breakdown plus the one cocktail that fits the week: https://t.co/SpBnAL3Kf2
There's now a fanny pack shaped like a hairy beer belly that holds 35 shots of Fireball.
There is also a jukebox with a working beer tap. Coke bottles turned into chopsticks. And Popsicle scented flushable wipes.
Welcome to Stupid Week on The Drink Cart. ⤵️