Jacob Bush

Digital Marketing Officer at Sheffield University Management School.
Yorkshire and North East Editor for The Reviews Hub.
Views are my own.

[Jacob Bush @jacobjb251]

@INA_TheatreSnob The only thing I actually find Gemini/GPT good at is making me more concise. But even then sometimes it cuts the important bits.

[Jacob Bush @jacobjb251]

There's literally no excuse for using AI to write the majority of any article, let alone an opinion piece/review.

[Carl Woodward @mrcarl_woodward]

just scanned a blogger who calls just about every West End show "the show of the year" — their High Society review reads about 70% AI 🙃

[Jacob Bush @jacobjb251]

@alunjohnhood I don't know the show at all, and I suspect that's the same for many. I think given that they should keep it traditional. As much as I adored his Sunset, I think I'd have been very confused had I not seen a prior traditional version (even if said trad version I didn't love!).

[The Reviews Hub @TheReviewsHub]

#THEATRE #REVIEW 2.22 A Ghost Story @SheffieldLyceum "worth seeing for Shvorne Marks' powerhouse leading performance" ⭐️⭐️⭐️ https://t.co/QQvM7rYy49 #Sheffield

[The Reviews Hub @TheReviewsHub]

#THEATRE #INTERVIEW Stephen Smith, Artistic Director of @3dumbtheatre, on One Man Poe https://t.co/XFS8ViWzmi

[Jacob Bush @jacobjb251]

@Cindy_Marcolina @Mind_the_Blog Especially without including the key show details in the actual email!

[Cindy Marcolina @Cindy_Marcolina]

Now, who am I to tell PRs how to do their jobs. But sending 27 (!) single invite to shows, most of them at an interval of 3-5 minutes, sometimes in the middle of the night, should not be anybody's best practice. It doesn't make me want to even read one of them. Happy Fringe!

[Jacob Bush @jacobjb251]

@WhatsOnStage The Last Five Years!

[Jacob Bush @jacobjb251]

@alunjohnhood And/or ship it over to the UK please!

[The Reviews Hub @TheReviewsHub]

#THEATRE #INTEVIEW Jon and Katie Rand on How to be the Perfect Couple playing at @OtleyCourthouse and @buxtonfringe https://t.co/n5FPlkQQY4

[Jacob Bush @jacobjb251]

@INA_TheatreSnob I'd throw Sarah Hadland and/or Sally Phillips into the mix.

[The Reviews Hub @TheReviewsHub]

#THEATRE #NEWS National Theatre Nationwide set to champion regional theatre through new partnerships https://t.co/RzrxRDmj8M

[The Recs @therecsuk]

Taking a show to @edfringe 2026?

The Recs' editor has pulled together a handy list of Top Tips about How To Get an #Edfringe Review: https://t.co/vPORTu9mzw

Hope it is helpful to all Edinburgh Fringe performers - if it is, please share and perhaps give us a follow!

[The Reviews Hub @TheReviewsHub]

#THEATRE #INTEVIEW @lexigregory on his latest production SMOKE https://t.co/MkK3C67ckF

[Jacob Bush @jacobjb251]

@mrcarl_woodward As is Troy Bolton's dad who he is playing

[Jacob Bush @jacobjb251]

@RalfLittle Excited to see this. Been too long since you were at @crucibletheatre in The Nap.

[Jacob Bush @jacobjb251]

@alunjohnhood @rxtheatre She sings very well! Go onto YouTube and dig out The Liverpool Nativity that was on BBC yonks ago - she plays Mary.

[Jacob Bush @jacobjb251]

@EastMidRailway should be embarrassed as the quality of their WiFi - virtually non existent! And the trains seem to be signal blockers as well!

[Jacob Bush @jacobjb251]

@CamMackLtd What's the salary?

[Jacob Bush @jacobjb251]

@OzzyBonjour @mrcarl_woodward Given the ceremony starts at 4.55pm and then the BBC broadcast doesn't start until 7pm it's not live.