Jade Milne

[Jade Milne @jadeeeey93]

@My_Metro hey whats the kast metro to get you from west jesmond to North Shields please

[Jade Milne @jadeeeey93]

Hi @AsdaServiceTeam did a food shop online and bought this whiskey as a gift, however the security tag is still on it. Please advise

[Lisa J @dancingshoes06]

If you do anything in life do it with the energy of this young man ❤️ just fabulous ❤️

Brightened my day this has hope it brightens yours too and makes you smile ❤️

[LANDMINE @elroncubs]

@GreggAWallace why do you wear a hair net you baldy bastard?

[Jade Milne @jadeeeey93]

@TPEassist will the LNER 22;22 train from Darlington to newcastle still be running

[Jade Milne @jadeeeey93]

@TPEassist @elroncubs

[Jade Milne @jadeeeey93]

@TPEassist Hi is the 19:44 train from Manchester to newcastle running.

[Jade Milne @jadeeeey93]

@My_Metro is the 8:11 metro runnung from North Shields to manors? If not can ypu tell me if the one before is please.

[Trung Phan @TrungTPhan]

Birkenstock IPO’d today at a ~$8B valuation.

Its CEO Oliver Reichert did a massive turnaround in the past decade: sales 5x’d from $125m in 2012 to $1.3B in 2022.

The wildest part: he has zero background in footwear or fashion.

Prior to taking over the top job in 2013, he was a crisis reporter in Africa and an exec at a German sports TV station.

Reichert was introduced to the Birkenstock family in 2009 via an art dealer friend and became an external consultant.

The brand was struggling because the Birkenstock family had three heir sons battling over strategy and control.

Reichert created a plan for two of the brothers to exit the business, which simplified the corporate structure.

Then he went to realize the full potential of the brand:

▫️NEW MODELS: The most iconic Birkenstocks retail for ~$130. In 2015, the company released a water-proof EVA rubber sandal at half the price, $50-60. This sandal now accounts for ~15% of the 30m Birkenstock units sold.

▫️DTC: The website Birkenstock dot com was launched in 2016 and the online channel has gone from 0% to 38% of sales in 7 years.

Birkenstock went wild during the pandemic (work from home boost) and 90% of interest is word-of-mouth (US Birkenstock owners have 3.6 pairs on avg).

He 3x’d the workforce to 4k+ and — even as sales grew 5x — expanded operating margin from 27% to 35%.

For the effort, he owns at least ~5% of Birkenstock (~$400m).

One of the better “consultant comes in and fixes business” stories I can remember.

Not bad for someone who said in an interview with The Cut in 2018, “I don’t give a shit about fashion.”

[Jade Milne @jadeeeey93]

@My_Metro Ho is the 9:11 train from north shields to monument running on time!

[Jade Milne @jadeeeey93]

@My_Metro Hi when will the next train drom North Shields to monument be

[Jade Milne @jadeeeey93]

@My_Metro Hi what time will the replacement bus from north shields to wallsend be from 10 past 8

[I Think You Should Leave memes 💦🥩 @ITYSL_memes]

Me at 9am: I’ve got so much work to do this week, better get a head start on it

Me at 9:02:

[Jade Milne @jadeeeey93]

@My_Metro is the 8:23 metro from North shields to monument on time

[Jade Milne @jadeeeey93]

@thetrainline trying to book a train for 10th September from london to newcastle. Says there are none available but can get one on the 11th. Please can you to why theres no trains on the 10th to book.

[Jade Milne @jadeeeey93]

@My_Metro hi will the 19:15 metro from monument to north shields be on time?

[Jade Milne @jadeeeey93]

@My_Metro Will the 9:43 metro from north shields to st james been on time

[Jade Milne @jadeeeey93]

Heartbreaking 💔

[LANDMINE @elroncubs]

Whilst the ghouls in charge stoke culture wars and parade a bloke through the streets in a solid gold carriage, we are on the verge of a another public health crisis. Parents unable to afford formula for their newborn babies. Absolutely heartbreaking.

https://t.co/l7ZFDSZR2I

[Jade Milne @jadeeeey93]

@My_Metro Hi is the 9:34 metro north shields to monument affected?

[Jade Milne @jadeeeey93]

@My_Metro is the 9:21 metro from North Shields to Whitley bay on time?