Nike sponsoring the German National Team is insane. The Samba was invented so Germans could play on icy pitches. The Adilette slide was created so the German team wouldn't get foot infections in the shower. That team is the literal fabric of the brand. Sad day for the 3 Stripes.
Keys to success:
Lean into what you like. Build your brand around who you are, not what you think you're supposed to be into. Stop apologizing for not going with the flow. Have faith that what brings you joy will be appreciated by others.