This single video ad got 118,000,000 views on Instagram Reels alone – and it only cost $100. Compare that to a Super Bowl ad, which reaches 100,000,000 viewers – but costs $7,000,000.
Nowadays, many big brands don't know how to effectively use their marketing budgets. They view the $7M spent on a Super Bowl ad as a milestone for clout – rather than a means to achieve the milestones that actually matter (views, clicks, revenue).
Even less do these big brands know how to create viral ads that actually resonate with Gen Z.
Breaking news: No one likes to be sold to. Especially Gen Z.
This is why we employ Gen Z itself to produce ads that are posted as organic videos on platforms like Reels, TikTok, and Shorts. Authentic, relatable, and engaging. That's the stuff that gets 118,000,000 views. Not the stuff created in an office for a Super Bowl commercial break.
The best part of us generating 1,180,000 views for each $1 spent by our client?
Viewers actually enjoyed the ad and paid attention to the product, instead of dismissing it as spam.
Perhaps it's time to listen and give power to young people – if you want to create ads that young people actually want to view.
👉 Reach out if you're a brand ready to 10X with organic content!
https://t.co/XfiIqotLMw
#Marketing #GenZ #OrganicMarketing #ViralMarketing #Reels #TikTok #HowToGoViral #Trends
Is traditional advertising dead? ☠️ Our latest work with influencer @slick_stevie might just be the final nail in the coffin ⚰️
In a world where traditional ads often miss the mark, we teamed up with Stevie to promote our client @trytabs – briefing him on the perfect creative