An 89% returning customer rate is kind of insane for a brand this early
More importantly, OSF says its “organic non-reward side of the business” is growing fast now too
That means people aren’t just buying for token incentives anymore they’re coming back because they actually like the brand and product.
@osf_rekt
This won’t immediately show up in the $Rekt charts but Rekt is starting to escape the crypto bubble and enter mainstream internet culture.
What’s interesting about the Rekt x FaZe partnership isn’t the sales. It’s the mindshare it unlocks outside of crypto.
“It’s just kind of everywhere… all over X, but also all over Web2 socials.”
Instagram. TikTok. Reddit. FaZe esports creators.
@osf_rekt
Figge (Yuga CEO) explains Otherside’s Vibe Maker World
“Like you could literally use ChatGPT, Claude and say Hey I want an MML world based off of the Meebits. I want a bodega and I want a postal service truck in front that’s always driving around the bodega.”
"And it will code that up and then you could take that file and drop it into Otherside and it’ll work, which is crazy.”
@mfigge
“Rekt is my baby.”
If your founder isn’t this passionate about their project, invest in a different project
“This isn’t about the next month… or the next year. It’s about the next ten years… the next century.”
@osf_rekt
Figge (Yuga CEO) shares why the Daniel Arsham avatar mint in @OthersideMeta was so special
“people will find an appreciation for that specific avatar more than they would other avatars. And it's like the emotional connection and the story around it is the reason for that”
What will help drive NFT season 2.0 are immersive minting experiences like this that facilitate the story telling and world building
Where instead of a jpeg you have an interoperable 3d avatar that you can embody in a virtual world, strengthening the attachment and connection to the NFT
@mfigge
Bought more BRAINROT here going into the weekend
Thoughts:
The BRAINROT court activation is right around the corner and with it I’m betting attention will flow back to the collection
Selfishly I was hoping that BRAINROT would follow the trend where NFT collections that go parabolic over the weekend, then cool off and consolidate earlier in the week as people return to work
NFTs are collector-driven markets. Buying a NFT is often a more deliberate decision than buying a coin, and as people return to work their attention flows elsewhere and prices tend to dip.
Looks like we got the dip. Prices are down about 25% from the highs, which to me seems healthy mid week, so I’m taking advantage.
If you look at the $Rekt price you might think the brand is struggling, but there was an extremely important shift this year.
Rekt is selling drinks without token rewards attached to them, this is how you build a sustainable project
Last year, “we had 0 organic sales from non-reward items other than Base.”
This year, “our non-reward revenues are up massively.”
@osf_rekt
Swept up more, top 25 holder now
-art is sick/fun/different
-still cheap
-burns confirmed
-market cap still only like $700k
-cool weird stuff cooking like your brainrots going to court
-the artist is having fun, embracing creativity
Just feels right man idk, these will run
People are discovering and enjoying Rekt outside of our crypto twitter bubble
The real sustainable playbook is to trojan horse people with a good product and then introduce $Rekt, not the other way around
The path to world domination is becoming more clear
@osf_rekt
Figge (Yuga CEO) shares that a key step in launching BAYC back into the mainstream
“I think really going after the anime and not just making a trailer, but like really trying to go and make something bigger that’s an asymmetric bet.”
@mfigge