Max VanFleet

The University of Akron ‘20 • Marketing

[Max VanFleet @james_vanfleet]

Some tips on personal branding best practices and ethical social media use (Thread)

[Max VanFleet @james_vanfleet]

Monitor your mentions! It's important to monitor mentions of your name and keep track of who is mentioning you. Interacting with other users is a great way of networking, and allows your content to be seen by even more people. Taking the time to respond to people is important!

[Max VanFleet @james_vanfleet]

Some tips on personal branding best practices and ethical social media use (Thread)

[Max VanFleet @james_vanfleet]

Be truthful and honest! The key to building your personal brand is being honest and true to yourself. Don't lie to try and get social media fame, just be honest! Employers love honesty and it's important to my personal code of ethics as well.

[Max VanFleet @james_vanfleet]

@RobandKennedy @AlexaKaye3 This is a great point. Also, it is good to have all social media accounts easy to locate, or even linked to one another so they are easy to find #UAkronMarketing #TacoChat

[Max VanFleet @james_vanfleet]

@KarcherGroup @AlexaKaye3 @tiktok_us Tik tok is kind of unique in the way users generate their content, so I don't necessarily see this fate for them. However, I could see them being replaced by a newer video sharing platform that would attract their users. #UAkronMarketing #TacoChat

[Max VanFleet @james_vanfleet]

@KarcherGroup @AlexaKaye3 I think that reach is important because it determines potential audience size. Also, it helps to bring context to other metrics, like engagement. #UAkronMarketing #TacoChat

[Max VanFleet @james_vanfleet]

@aligouilos1998 @AlexaKaye3 I think that this is very important. Comments show that people are engaging with your content and retweets allow your content to be shared with exponentially more people. Both are more important than follower count, which is what many people worry about #UAkronMarketing #TacoChat

[Max VanFleet @james_vanfleet]

@AthenaMurzda @AlexaKaye3 Using humor is a great tactic in times like these. I think that using memes and jokes is a great way to make people feel at ease while promoting a brand. #UAkronMarketing #TacoChat

[Max VanFleet @james_vanfleet]

@AlexaKaye3 Forgot to put A1, oops! #UAkronMarketing #TacoChat

[Max VanFleet @james_vanfleet]

@AlexaKaye3 One unique tactic I've seen recently is companies implementing free home delivery services, specifically fast food companies. They use social media to advertise reduced contact delivery which is designed to keep customers safe. #UAkronMarketing #TacoChat

[Max VanFleet @james_vanfleet]

@vishal45436135 @AlexaKaye3 This is a great tactic for brands because it encourages customer interaction, and if these contests become viral they will lead to increased brand awareness. #UAkronMarketing #TacoChat