James Capo

media, tech, braves baseball, gw, hoosier, looking for the nearest beach. ATL, DC, Chicago. Doing stuff @

[James Capo @jamescapo]

@seangriffey What happened? Are they calling it 30mins now?

[James Capo @jamescapo]

@_astev @FreightAlley It is also about community and identity for the reader. Not all pubs have that. But a way to think about it is would you ever leave your laptop open on the coffee table to your favorite website with friends over? You would with flying mag - if a pilot. Content & context matter

[James Capo @jamescapo]

@FreightAlley Been a ride! Excited to help on what’s next.

[James Capo @jamescapo]

@rafat @amediaoperator @JayCoDon Great seeing you both. And I couldn’t agree more.

[James Capo @jamescapo]

Awesome time hanging with @FreightAlley is Chattanooga this week. Great town and a great media company. I’m proud @OmedaDataDriven is helping them build something special.

[Craig Fuller 🛩🚛🚂⚓️ @FreightAlley]

Omeda is the operating system of the modern media industry.

Hanging with James tonight in Chattanooga. Plotting the future…

[Craig Fuller 🛩🚛🚂⚓️ @FreightAlley]

Omeda is the operating system of the modern media industry.

Hanging with James tonight in Chattanooga. Plotting the future…

[James Capo @jamescapo]

@maxwelltani How does he define “audience”? Paid Subscribers? Print? Email newsletters subs? Fly by search/social traffic?

If Search/Social, yeah…happening everywhere. But that is not a “real” audience.

[James Capo @jamescapo]

@seangriffey And you need to be in control of your own companies destiny…otherwise you are just a pawn in the larger game.

https://t.co/vj8dTOlLEd

[James Capo @jamescapo]

@alexisgrant @jryedinak @OmedaDataDriven @AdamRy_n @FreightAlley @JayCoDon @alexisgrant not a all! Let me know if you’d like to attend.

[James Capo @jamescapo]

@jryedinak @OmedaDataDriven @AdamRy_n @FreightAlley @JayCoDon And I’ll make it double.

[James Capo @jamescapo]

@JMatthewMcGarry While I agree newsletters can help power these channels, this is more a 1st party audience data mindset than a newsletter mindset. Rather than focusing on a “single channel” mindset it is a “audience mindset” (multi-channel, multi-product). A media company vs a newsletter.

[James Capo @jamescapo]

@JayCoDon Add Healthcare, Higher Ed, Government to that list.

[James Capo @jamescapo]

@GabeTheWP So good

[James Capo @jamescapo]

@amlewis4 @snigdhasur Happy to chat @snigdhasur . we met briefly at the AMO event this fall. Our platform is used by hundreds of large enterprise level media companies that need a more robust solution. We also provide subscription and cdp platform. We’re a foundational 1PD audience platform.

[James Capo @jamescapo]

@zachklein 100 year old* media company*

[James Capo @jamescapo]

@zachklein Kalmbach Publishing (based in Milwaukee) and publisher of https://t.co/o3DmPbP7sZ and Model Railroader might be interested. 100 year of media co. They have a massive setup like this in their office. I know the executive team there and can make intros. Feel free to DM me.

[James Capo @jamescapo]

@Loganullyott @gregisenberg More here

https://t.co/tuf9yohxtp

[James Capo @jamescapo]

@Loganullyott @gregisenberg Apple MPP (released in 21) caused a significant increase in fake opens. Security products (barracuda, proofpoint) also open and click creating “fake” non-human traffic. Enterprise email platforms (like Omeda) are equipped to handle in their reporting. Others not so much.

[James Capo @jamescapo]

@JMatthewMcGarry Yes, open rates ☠️. And clicks are dying bc bot clicks from security products. A larger issue,
as a content creator, is the dependency on a single channel for engagement. An audience centric approach but a multi channel distribution model (web/email/events/webinars/print?!) is 👍

[James Capo @jamescapo]

@bmorrissey Merge variables in email make this pretty easy to do actually. However, I like embedding it in the copy. My guess it is not a big cta lift but does show the publication cares about the details. And people respect that.