James

Graphic Designer @Argyle | Chels ⭐️⭐️ | @jamesmithdesign

[James @jamesdsmitth]

@ChelseaFC RIP, Bobby 💙

[James Smith Design @jamesmithdesign]

And so it begins… Argyle’s first summer signing 💚

#pafc #smsports

[Chelsea FC @ChelseaFC]

Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆

Book your Stadium Tour at Stamford Bridge now. ⭐️⭐️

[James @jamesdsmitth]

⭐⭐

[James @jamesdsmitth]

@jacobcr27518800 @pafcjxck I think there’s definitely a case for it needing to be modernised tbf, but I think that could’ve been done while still keeping the essence of what a football crest is. Almost feels a bit too far, and going for Juventus style simplicity

[James @jamesdsmitth]

@jacobcr27518800 @pafcjxck Depends how recent the survey was really. Kits get signed off just under a year in advance generally

[James @jamesdsmitth]

@jacobcr27518800 @pafcjxck Posh underneath is actually correct. Made sure I did the research 🤝

[Joe Fletcher @joepufc]

@aw7794 This is not the correct primary crest as per our brand guidelines.

The fan consultation said that people prefer Posh underneath so that’s what will be used on graphics like this when the EFL use them.

[James Smith Design @jamesmithdesign]

One more year 💚

#pafc #smsports

[James Smith Design @jamesmithdesign]

26/27 opponents confirmed 🤝💚

#pafc #smsports

[James Smith Design @jamesmithdesign]

Argyle’s 26/27 Home Kit is here… 💚

Great to work on the launch of the new shirt, exclusively revealed at the Forever Green vs Team Harvey charity match today!

Really pleased with how everything’s looking across socials and retail 🙌

#pafc #smsports

[James @jamesdsmitth]

Another unique badge needlessly lost to the circle. Game’s gone

[Atalanta B.C. @Atalanta_BC]

Details of a new era ✍️

[James @jamesdsmitth]

This Villa performance is unreal, incredible football. Unai Emery owns this competition

[James @jamesdsmitth]

Enzo that is top class

[James @jamesdsmitth]

Xabi Alonso is the first serious managerial appointment from the new owners, and it’s only taken four years.

He immediately becomes the most experienced footballing authority at the club. The directors need to back him fully… if they’re unfortunately still employed.

[M.A.N. Culture @MANCulturePlym]

We are absolutely delighted to have won bronze in the ‘Best Club Marketing Campaign – Non Premier League’ category at the Football Business Awards for our Stand Up, Stand Together campaign in partnership with Plymouth Argyle! 💚⚽️

[James Smith Design @jamesmithdesign]

Introducing the Argyle Business Club… 💚

Really enjoyed working on the branding for Plymouth Argyle’s new and improved business platform.

We’ve created a much stronger identity that local businesses can immediately recognise and associate with the club.

#smsports #pafc

[James Smith Design @jamesmithdesign]

Chelsea Concept Shirts 💙

A range of kits that feel more traditionally Chelsea.

Clean, simple designs drawing inspiration from previous shirts, while honouring 1905 as the club’s founding year.

#smsports #chelseafc

[James @jamesdsmitth]

@BeauIsFive Reducing the club badge to a background pattern while the actual crest used on shirts moves away from that is poor for me.

[James @jamesdsmitth]

If all three leaked Chelsea kits are correct, we will see a complete set of 26/27 shirts without the official club badge.

Incredibly poor that the identity of the club is being stripped back, with the CFC LDN brand forced onto fans more and more.

We’re Chelsea. Not CFC LDN.

[James @jamesdsmitth]

@aloadofoldshirt The 2019 shirt was the lion from 1970 so made absolute sense as a remake. Was very smart.

I actually don’t mind having the lion on a kit, but when we’re getting to the point where the club badge isn’t used at all across any shirt, it’s a worry.