James Torvaney

🇳🇬 🇰🇪 🇬🇧 Business + Sports | Managing Director @pulsesportsng |
Click the link below for my weekly roundup of African sports business 👇🏼

[James Torvaney @jamestorvaney]

@cafclgazette @MezahiMaher Fair enough... Doesn't sound too surprising...

[James Torvaney @jamestorvaney]

[1/6] Egypt’s Al-Ahly, aside from being the most decorated African football club, are also one of the most popular and commercially interesting clubs in the world....

[James Torvaney @jamestorvaney]

[6/6] Thank you to @MezahiMaher for some great inside info on this story. For the full piece on the commercial landscape of Africa football, check out https://t.co/zLA0mYNj88

[James Torvaney @jamestorvaney]

[5/6] With a minimum $50 million participation payment from the expanded FIFA Club World Cup starting in 2025, are top African clubs like Al-Ahly about to become more competitive on the global stage?

[James Torvaney @jamestorvaney]

Read my full breakdown of the BAL's current-state-of-affairs, and subscribe for weekly updates and insights, at Africa Sports Insider:
https://t.co/Uicc2AtNbT

[James Torvaney @jamestorvaney]

[🧵THREAD] Last week the NBA’s annual Africa showpiece, the Basketball Africa League, took place in Kigali.

One of the most fascinating aspects for me is the league’s approach to marketing...

#thebal #BAL2024 #BAL4 #basketballafricaleague

[James Torvaney @jamestorvaney]

The NBA, and the BAL, are a bellwether for the African sports industry.

We should all want them to succeed.

But in order to do that, they will need to work out how to make fans stay beyond the glitz and glamour, and watch the sport itself.

[James Torvaney @jamestorvaney]

🗞️ Check out my newsletter for the full list of AFCON learnings, more trends and insights on African sport:

https://t.co/RTrwsxFfOh (8/8)

[James Torvaney @jamestorvaney]

🏆 #AFCON2023 was the most successful edition yet, and should help African sports to generate unprecendented investment over the next few years.

Here are 5 reasons why this was the year AFCON became 'cool'... (1/8)

#AFCON2023 #NigeriaVsIvoryCoast #NGACIV #AFCONFinal #IvoryCoast #iwobi

[James Torvaney @jamestorvaney]

Despite the last minute confusion over media rights, AFCON went big this year, and the social media hype train🚂 was a huge part of this – make no mistake, the tournament is now a global🌎, digital-first phenomenon. And 2025 promises to be even bigger... (7/8)