The A&R role isn't dying. It's just moving.
The new A&Rs are playlist curators, content creators, and community builders who've already proven they can find talent before anyone else.
If you're building an audience around music discovery right now โ you're already doing the job. Start acting like it.
This isnโt a new concept but to me this is definition of letting the wave hit. Why get ppl hopes up with singles, videos, etc when her label already have the buzz. Just drop the people either gone listen or they arenโt.
this is so interesting. i have NEVER seen this in my life. a brand new artist never been heard of. being surprised announced by a label while also simultaneously dropping their debut album with ZERO promo at the same time. like this is NEW NEW.