Jana Beth Wilhite

Wife, Mama to fur babies, CrossFitter, Crazy organizer, book lover. Wanna be blogger, foodie & world traveler!!

[Sojourn Solutions @sojourn_solns]

We're sharing a quick tip from Sojourn's Kelly Newton on how to use copy/paste to save time on your Oracle Eloqua Campaign Canvas. (Including a video demo!) Plus some great Q&A on the topic, from our 2/16 EUG: https://t.co/k490R9t1ir #eloquatip #eloquausergroup #campaigncanvas

[Sojourn Solutions @sojourn_solns]

The "State of the Marketing Operations Professional” report from @marketingopscom highlights challenges Marketing Ops pros face – across alignment, processes/data, and martech – and how they are meeting them. Here's our take in part 1 of a two-part series: https://t.co/1w0g9Icjld

[Sojourn Solutions @sojourn_solns]

At Dreamforce 2022, Salesforce Marketing Cloud announced the launch of Salesforce Genie, with important partnerships that will help SFMC leverage real-time data to personalize customer engagement across channels. https://t.co/RQuNR0L4wh #SalesforceMarketingCloud #SalesforceGenie

[Jana Beth Wilhite @jana_bethster]

O2's Marketing Operations increases campaign efficiency 27% via new Operational Processes (post 4 of 5) https://t.co/xQanJVcR5E #marketingoperations #operationalprocess #campaignefficiency #customersuccess

[Jana Beth Wilhite @jana_bethster]

How holistic Project Management optimizes Operational Processes in Marketing Operations (post 5 of 5) by MOPS leader Stephanie Steffan Read post: https://t.co/VgkFDOL03M #marketingoperations #operationalprocess #holisticprojectmanagement

[Jana Beth Wilhite @jana_bethster]

Read about how O2's Marketing Operations team increased campaign efficiency 27% YoY via new Operational Processes (post 4 of 5) https://t.co/t9LcCkWM7v #marketingoperations #operationalprocess #increaseefficiency #campaigns #smartsheet

[Jana Beth Wilhite @jana_bethster]

"Holistic project management isn’t just about asking “how many email opens do we want?" Or “how many deals do we want to close?” It's essential to consider the human element as well." https://t.co/Ez0cK4EW2z #marketingoperations #operationalprocess #holisticprojectmanagement

[Jana Beth Wilhite @jana_bethster]

Eloqua Community! Please join us next week for our 6th virtual Eloqua User Group of 2022! @kpindle hosts 6/16 with an agenda including: Litmus Email Testing App Demo by Litmus, Contact Washing Machine App Tips by Sojourn. https://t.co/UJaJUzFYu3 #oracleeloqua #eloquausergroup

[Jana Beth Wilhite @jana_bethster]

5 steps for optimizing your digital marketing as third-party cookies crumble on Oracle Marketing Cloud's Modern Marketing Blog by Sojourn's Rebecca Le Grange. https://t.co/ZFHTyXcDAl #marketingoperations #dataandinsights #thirdpartycookies #martech #oracleeloqua

[Jana Beth Wilhite @jana_bethster]

Is your organization - not just marketing - accountable and aligned on data?

"Each functional area should have a point person who's accountable for maintaining data/data quality in their realm..."

https://t.co/ZYYzLz53rD #marketingoperations #dataandinsights #data #dataquality

[Jana Beth Wilhite @jana_bethster]

“Process is certainly the least sexy of the three [Marketing Operations] enablers,” says Sojourn's Andy Worobel. "Martech gets all the glory and people are the heroes who tell the stories." https://t.co/Sq0cZD4Zjj #marketingoperations #operationalprocess #processoptimization

[Jana Beth Wilhite @jana_bethster]

Eloqua Community! If you missed our Eloqua User Group yesterday, we've got you covered! Catch the recording now with expert insights from Sojourn, Oracle, and Motiva AI: https://t.co/dGNFQ8bRU8 (And register for June!) #martech #marketingautomation #oracleeloqua #eloquausergroup

[Jana Beth Wilhite @jana_bethster]

How important is data for helping to identify and target your ICP?

"What’s the size of companies who buy from you (small, mid-sized, enterprise)? Are they global or more localized? What other factors...?"

https://t.co/K0kO1ZRONh #marketingoperations #abm #data #dataquality

[Jana Beth Wilhite @jana_bethster]

"Why measuring marketing ROI is like flying a 747" with expert insights from Sojourn's Steve McConnell... Find out why: https://t.co/p8Gg8mGU93 #marketingoperations #resultsmeasurement #marketingroi

[Jana Beth Wilhite @jana_bethster]

Cookies are crumbling: Tracking first-party cookies in Eloqua – what you need to know with expert insights from Sojourn's Kelly Newton. https://t.co/Kjamn3rgYx #marketingoperations #dataandinsights #oracleeloqua #firstpartycookies

[Jana Beth Wilhite @jana_bethster]

Do you know your "why" for data? When you collect data just for the sake of collecting data, it can add lots of “noise,” increase the cost of storing your data, and lead to a poor user experience. Read the full post: https://t.co/j32ZxA4VlG #b2bmarketing #data #dataquality

[Sojourn Solutions @sojourn_solns]

Do you know your "why" for data? When you collect data just for the sake of collecting data, it can add lots of “noise,” increase the cost of storing your data, and lead to a poor user experience. Read the full post: https://t.co/zxeE59Oz7T #b2bmarketing #data #dataquality

[Jana Beth Wilhite @jana_bethster]

The Loyalty Insights team saved some 3,000 hours, reducing its workload dramatically. Today, the team has more time for analyzing and leveraging data, as well as doing creative and high-level/strategic work. Read on: https://t.co/bzVC3msiY8 #marketingops #marketingefficiency

[Jana Beth Wilhite @jana_bethster]

"Having high-quality data, being able to leverage it, is an ABM-enabling capability that is itself enabled by MOPS maturity. W/O MOPS maturity - including data maturity - the focused account engagement of ABM becomes impossible." https://t.co/Gtwsdh3IT9 #marketingops #abm #data

[Jana Beth Wilhite @jana_bethster]

6 common mistakes in ABM programs --- 1. Beginning without a clearly-defined strategy; 2. Not defining the aligned team; 3. Poor account selection; 4. Too many accounts in an ABM pilot program; 5. A lack of deep insight into accounts; Read for more: https://t.co/TFRihOsLBJ #abm