Jang Sher Ali

CEO Uraan Marketing| Performance Marketer | Meta Ads | $5M+ Managed

[Jang Sher Ali @jangshern]

87% of Meta advertisers are losing money without knowing it.

Brands spend billions on Meta every year.

Yet after auditing 100 ad accounts, the same mistakes kept showing up across industries.

The worst part?

Most looked successful from the outside.

[Jang Sher Ali @jangshern]

@codyschneider the midwit trap isn't really about complexity, it's that complexity feels like rigor. the more dashboards involved, the more it looks like you're being data driven, even when nobody can actually reconcile a single number across them

[Jang Sher Ali @jangshern]

@MakadiaHarsh "sits next to revenue" is the part people skip when hunting for automations, they automate whatever annoys them most emotionally instead of whatever's actually touching cash. annoyance and financial impact are rarely the same task

[Jang Sher Ali @jangshern]

@iamcamengland the DRI point is honestly the most underrated thing on this whole list, everything else is tactics that change with the market, but "someone specific owns this or it dies quietly" is true at every revenue stage forever

[Jang Sher Ali @jangshern]

@fivosaresti The living together part is actually the real unlock, not the speed itself. Most bottlenecks in early startups aren't skill gaps, they're communication lag. Removing that lag is basically free velocity nobody accounts for on a spreadsheet

[Jang Sher Ali @jangshern]

@ItsKieranDrew The hate says more about the haters than the nomads, honestly. Watching someone build a real business while seeing the world triggers the same resentment people feel when the rules they accepted turn out to be optional.

[Jang Sher Ali @jangshern]

Most brands don't need more budget.

They need fewer mistakes.

I help brands scale with Meta Ads.

Want more customers, better conversions, and profitable growth?

https://t.co/oL9u0ViGpI

[Jang Sher Ali @jangshern]

Ran ads across the UK, US, and EU this year and learned one thing that genuinely changes from market to market.

It is not creative.

Creative travels well with only minor tweaks.

It is how each market defines trust.

[Jang Sher Ali @jangshern]

Thanks for reading.

I founded Uraan to help ambitious brands get more from their ad spend.

From fixing underperforming campaigns to scaling winning ones, we focus on one thing

Profitable growth through Meta Ads.

Follow for practical paid media insights.

[Jang Sher Ali @jangshern]

@markmacleod_ if you're raising money, set the monthly update cadence before you even ask for the check, investors read that one move as more competence than most of your actual deck

[Jang Sher Ali @jangshern]

@theisaacmed this is huge but worth flagging, ai can teach the mechanics fast, klaviyo, email flows, sms, that's the easy 80%. the hard 20%, actual product taste and brand instinct, still isn't something a chatbot hands you overnight

[Jang Sher Ali @jangshern]

@MediaKing before hiring anyone, write down which of these five functions is costing you the most sleep right now, that's your first hire, not whichever role sounds the most impressive on paper

[Jang Sher Ali @jangshern]

@ItsKieranDrew the tool isn't really the villain here, the incentive is. platforms reward speed and volume, so even smart writers start optimizing for output instead of thought, ai just made that shortcut faster and more visible

[Jang Sher Ali @jangshern]

Most brands don't need more budget.

They need fewer mistakes.

I help brands scale with Meta Ads.

Want more customers, better conversions, and profitable growth?

https://t.co/oL9u0ViGpI

[Jang Sher Ali @jangshern]

Meta quietly turned every placement exclusion into a "please, pretty please" instead of a hard no.

The checkboxes are leaving ad sets.

What replaces them, value rules, can cut a bid by up to 90% & never all the way to zero.

[Jang Sher Ali @jangshern]

Thanks for reading.

I founded Uraan to help ambitious brands get more from their ad spend.

From fixing underperforming campaigns to scaling winning ones, we focus on one thing

Profitable growth through Meta Ads.