"I do Web3 growth and community."
So does everyone else.
Here's why niching down is the fastest path to getting hired in a crowded market and how to do it without boxing yourself in.
The generalist problem in Web3:
When you say you do "growth and community" you're competing with thousands of people saying the exact same thing.
You're invisible.
When you say "I help early-stage Solana DeFi protocols grow their community from 0 to 5,000 engaged members in their first 90 days", you're the only one saying that.
The narrower your positioning, the faster the right people find you.
How to find your niche:
→ What ecosystem do you know best? (Solana, Ethereum, Arc, Robinhood)
→ What stage of project do you work best with? (Pre-launch, post-TGE, scaling?)
→ What specific outcome can you deliver? (Retention, ambassador programs, X growth, Project Management?)
→ Who have you already helped, even informally?
How to communicate your niche:
→ Update your bio to reflect it specifically
→ Create content in that specific lane
→ Only pitch projects that match your niche exactly.
(I help early-stage Web3/Solana projects turn founders’ vision into a content and community engine that actually drives growth: strategy, execution, and milestone coordination in one seat. I’d love to bring that to [Project]. Open to a quick call or async whichever’s easier for you.
https://t.co/XzuO2kSZ5r)
This is one among many proposals which I send, this is to let you know that if you want to be exceptional you have to be able to think on what to do to be exceptional.
I’m a Project Manager and a Growth Strategist but I push to the devs what I’m really here to do and what kind of results they should expect, that’s the goal for every project.
Niching feels like limiting yourself.
It's actually the opposite.
When you're known for something specific, generalist opportunities still come.
But you also get the niche ones, and those pay better and fit better.
Cold email had a decade of dominance.
In 2026, cold DMs on X are eating its lunch.
Here's what the data actually shows:
Cold DMs on X:
→ 80–90% open rate
→ 15–35% reply rate when properly personalized
→ Founders and decision-makers are active and reachable
→ Feels personal one human to another
Cold email:
→ 20–25% open rate
→ 1–5% reply rate
→ Inboxes are saturated and heavily filtered
→ Feels transactional and corporate
Reply rates on DMs are 5–8x higher than email.
Per-message effectiveness isn't even close.
But here's the catch in 2026:
X tightened DM limits significantly.
Premium accounts can send roughly 35 DMs per day.
The spray-and-pray era is over.
What this means for your strategy:
→ Volume doesn't win anymore. Precision does.
→ Every DM needs to be researched and personalized
→ Engage publicly before you DM privately
→ Your profile needs to be credible before you ever hit send
I also send cold DMs but get response few times, but still follow up with either the project to the dev, always staying on track with them.
The channel is more powerful than ever.
But the rules have changed.
Fewer messages. More intention. Better results.
1 AM. Still cooking. 👨🍳🔥
Locked in and building @BattleCitiesHQ through the night.
📱 @solanamobile Seeker build: COMPLETE ✅
No sleep. Just tanks, bugs, explosions, and probably more bugs. 😂
We keep shipping.
Indies on Solana Season 2 🫡⚔️
@indiesonsolana@solanagaming