@codyplof I may be missing something, but why focus on CPMs? Wouldn’t CPA or target ROAS be more important? It does seem like starting from a brand new pixel is very challenging and comes with higher CPMs.
@herrmanndigital It’s a cool idea. It’s fun to check the overlap on various campaigns. In my experience, bid caps seem to reach new audiences and don’t massively overlap with other bidding strategies… how much of these spikes are also just seasonal?
@herrmanndigital I'm over meta too. I am curious, if you break down your device placements, do you see "android smartphone" as a major culprit of terrible ad spend?
@CTtheDisrupter I get your point. What would you track in meta as an alternative?
I think roas is a metric worth tracking as a directional indicator but it’s always subservient to CM and MER.
@lukasenECOM Bid cap is set at the ad set level, total budget is at the campaign level. Bid cap amount should be tied to your unit economics and LTV. It also depends on how aggressive you want to be. @andrewjfaris has a lot of good content on this topic.
@IstvanicMarin Have you tried doing custom conversions in meta to see email sign ups? I’ve been curious about doing that as a top of funnel metric in meta ads.
@codyplof I use regular Claude for this. Try also uploading a detailed style guide with your Figma screenshots. Also, load tailwind code from past pages you like. That should get the page in decent order. Then meticulously work top to bottom with detailed instructions and screenshots.