@ClaireBoad Hi Claire, totally understand if it’s not the right fit this time. I’m working with an experienced vet who’s shared expert tips on keeping dogs calm during fireworks - happy to share more info or connect you if helpful.
@imogen_tew I’d be happy to help. My client UOWN is a leading property investment expert and would be happy to share a step-by-step guide. I’ll send you an email.
@RachaelHesno Welcome back and happy new year Rachael. I've emailed over a pitch for an article from Spike's Head of AI, Said Lopez. Hopefully it's of interest 🤞
2. The best PRs read the news just as much as journalists do. They know what the top stories of the day are, which headlines are grabbing people's attention and how to leverage these stories.
Example in next tweet.
As Christmas approaches and we start to see family more, I thought I would revive this for anyone who needs help explaining what you actually do for work as a PR 👀 🎄
@sinannf@LifeStyleRTE I’d love for you to consider Active Iron Women as a thoughtful gift for anyone who values their health and wellness. More details at https://t.co/BLfspWA5pd
@leahmilner Hi Leah, I hope you've received my email about a gynecologist, an expert in women's health conditions such as endometriosis, who I am working with. I believe she would be a perfect fit.
@neilpatel I can completely understand it in today’s, but I think too many companies are looking for shortcuts and ‘quick wins’ when it comes to SEO and digital marketing. Good strategies take an investment not only of money, but time and commitment to deliver the results that matter.
@FeryKaszoni is such an inspiration to digital PR pros like me. He makes campaigns like these sound simple, but we all know it takes a great deal of creativity, knowledge of the news landscape and an eye for an impactful story.
#DigitalPR#SEO#DigitalMarketing
Taylor Swift Super Bowl reactive PR campaign got our Las Vegas Chapel client 100 links, and counting.
Links in:
↳ New York Post
↳ NBC News
↳ KTLA
↳ ABC News
↳ ...and 100 more.
This video shows exactly how we've done it.
I even reveal the pitch that we sent to publishers.
The campaign was launched this week, and the links are still flowing in.
Quick note:
This is not a typical PR campaign.
You should NOT expect 100 links with every PR campaign.
A typical campaign is about 8-10 links, but this went a bit more overdrive.
You can do these campaigns yourself, or you can join our client base here👇
https://t.co/QlGR3kwESb
#seo #digitalpr
A very strong amateur contingent in round 4 (so far). Fantastic result for York Acorn, Hunslet ARLFC looking formidable once again, and a brave showing by Siddal.
Here’s hoping for some more upsets tomorrow 🏉
Content strategies that always work.
I’ve been creating content for 23 years now.
And even though there have been a lot of updates to algorithms for both search and social, there are few things that have stayed consistent.
1. Don’t hire writers to write content – hire industry experts.
If I wanted to create content about fixing a clogged toilet, I would have a plumber help me, not a writer.
You can always hire a writer to review and spruce things up.
2. The basics always work – you don’t need to create a masterpiece like Hemingway. Writing how-to guides and list-based posts keeps working.
3. Evergreen content is the best content – writing something that is news-related is great if you want a quick burst of traffic.
If you look at the type of content that makes up most of a site’s SEO traffic it’s evergreen content.
4. Thoroughness has always won – this doesn’t mean longer is better. Just make sure your content covers every angle and you’ll be fine.
Try to of course do that in fewer words. No one wants to read 5000 words when you could have gotten the message across in 2000 words.
5. Content is only good when fresh – even if you have evergreen content, people expect it to be updated continually.
No one wants to read something 3 years old when it could be 3 weeks old.
This is why Wikipedia ranks so high. They keep updating their content.
Power markets are very complex and fast changing. Most renewable asset owners are unsure of what price they could potentially achieve for their PPA.
We can help you understand.
https://t.co/2E0QuMLXep
#renewables#renewableenergy#solar#project#cleanenergy#greenenergy
This is what @MarcusRashford’s Twitter timeline looks like right now.
So many places offering free meals to children who need them over half term.
This would not be happening without Marcus Rashford’s hard work.
This is incredible 👏
@asda top marks for the security guard at your Asda Supermarket store in Wyke (Bradford) for letting several customers stroll in without face masks 👍 obviously he missed the memo about rule changes @AsdaServiceTeam#WearAMask#COVID19
Cash rich companies whether in football or not should not be furloughing staff. They are taking the tax payers money when they could well afford to carry the financial burden themselves