Marketing without propaganda is business suicide
You cannot "market" your way to a better business if you're fighting a prevailing cultural or marketplace narrative.
A thread on why propaganda is a necessity๐
@JamesonCamp You and @ritwikpavan definitely need to get together if you two donโt know each other.
Some of my favorite food spots are Shizen and The Sarap Shop
This runs in your market too. The cybersecurity company selling breach statistics. The marketing guru telling you the algorithm changed again. Fear as a Service is everywhere. Most people just don't have a name for it. https://t.co/X72LQmEJDf
Fear as a Service.
That's what I call it when fear stops being a natural response and becomes a product, packaged and monetized at scale.
It's been running longer than the internet. And right now, it's operating at full capacity. On you.
Here's how it works: ๐งต
Right now: war in the Middle East, oil above $100, markets in extreme fear, gas prices climbing. Each headline is a unit of fear, packaged and distributed to an audience that can't look away. Every one of these systems is running at peak capacity.