Jοοsτ

in Brooklyn. from 🇧🇪. mostly lurking

[Jοοsτ @jarnoudt]

@joshdavey right, but you can't really use it for any roas evaluation because it massively overcounts?

[Jοοsτ @jarnoudt]

@jj_noonan @jeffwangum use Whatsapp to connect with your European friends ;-)

[Keith @keithdunn]

Karel Sabbe completed loop five and has finished the 2023 Barkley Marathons in 59:53:33. #BM100

[Keith @keithdunn]

Karel Sabbe completed loop four in 46:36:57. #BM100

[Rik Torfs @torfsrik]

Vanmorgen hoorde ik Björn Soenens over de Amerikaanse verkiezingen. Het was een weinig genuanceerd reclamespotje voor de Democraten. Terwijl er zowel bij de Democraten als bij de Republikeinen extreme en gematigde politici te vinden zijn.

[Jοοsτ @jarnoudt]

@RaulVintila Currently in beta and going live for everyone very soon (few weeks)

[Jοοsτ @jarnoudt]

In my past 1 year @Twitter, we’ve launched some fundamental attribution solutions to allow making performance advertising on Twitter a reality. Bit overdue, but wanted to highlight the main ones in a thread. (1/12)

[Jοοsτ @jarnoudt]

@rickbruner We are currently testing a conversion lift solution that uses ghost ads to help advertisers understand true incrementality on Twitter. Advertisers can reach out to their account team to participate in the closed beta! cc: @SrinivasanAria

[Jοοsτ @jarnoudt]

@Joetenderloin @Twitter easy; it's similar to other networks' capi. yes s2s. yes they should all be in the know and ready to help!

[Jοοsτ @jarnoudt]

@eric_seufert we are already on it :) did you see our blog update? https://t.co/aG6XtcDQFf

I've also summarized what we've done on attribution thus far, see thread of my pinned tweet

[Jοοsτ @jarnoudt]

There’s a bunch more planned and coming, but these key updates provide the most quintessential attribution tools a performance advertiser needs to succeed. Excited to hear where we can further improve or should focus on next? Let me know. (12/12)

[Jοοsτ @jarnoudt]

We’ve overhauled our attribution counting logic to be more inline with what our advertisers expect, removing arbitrary deduplication and putting event deduplication in the control of advertisers by providing a deduplication key: conversion_id. (11/12)