Jase Cooper

Craft, code + culture

London Sneaker School founder — enabling the footwear brands of the future

[Jase Cooper @jasecoop]

A lot automation that is hyped is a race to the bottom. It’ll all get banned.

[Fred @hustle_fred]

Gojiberry AI LinkedIn account got banned together with founder's account

Last few months both LinkedIn and Reddit have been fighting automation hardcore, LinkedIn has already banned many tools

I believe all social medias will fight AI and automation stuff hardcore

So if you are building a marketing automation tool I would think twice

We are already testing crossposting integrations at @supabird_io for all other socials so my goal is to follow rules of platforms without exceptions

Better to go slow and steady but stay safe

[Jase Cooper @jasecoop]

@alexxgrowth Surely a race to the bottom for any platform that allows this long term

[Jase Cooper @jasecoop]

Where we are going, there is no need for “taste”.

The great cultural flattening.

Taste will be flat-packed and available to all.

[Jase Cooper @jasecoop]

No one wants to mention that “taste” is a signal for social class. Nothing else.

[Jase Cooper @jasecoop]

“Tasteful design” is built on attributes that signal high class vs low class. It determines education, status and wealth. It is inescapable.

[Jase Cooper @jasecoop]

These marketing tactics are a race to the bottom.

Overnight the algorithm will catch up and recognise the grift and penalise these tactics.

No one wants to advertise on platforms full of automated telesales.

[Zuhair Lakhani @rareZuhair]

the best marketing is indistinguishable from propaganda

we don't run ugc campaigns, we run propaganda campaigns

when we first started doublespeed, governments were the first to reach out

it started with local city races and then whole countries

even today, i get at least 10 emails/calls about this monthly (no, we don't take them)

most governments operate their own phone farms to seed sentiment

it's nothing new, this has been going on forever

no reason why we shouldn't play on the same field when it comes to ecom, consumer apps, entertainment, etc.

that's kinda why we started this

wouldn't want them to have all the fun

:)

[Jase Cooper @jasecoop]

Why are they so bad at this

[Dave Portnoy @stoolpresidente]

This is brutal stuff for the USA. Brutal chant and even though I’ve only been a soccer guy for 7 minutes I know this is a poor knockoff from the Netherlands

[Jase Cooper @jasecoop]

The app I used for moodboard images just dropped a revolutionary medical device.

What a time to make anything.

[Midjourney @midjourney]

Announcing a new division of Midjourney called "Midjourney Medical"

[Jase Cooper @jasecoop]

The thing with taste is defining taste is as tasteless as it gets

[Thais Castello Branco @thaiscbranco_]

We’re excited to introduce Taste Labs.

Our mission is to end AI slop. We’re building the data and infrastructure layer to give AI models and agents taste.

And today we’re coming out of stealth, announcing our $18.5M seed funding, co-led by @CRV and @AmplifyPartners

AI has nailed objective domains and made it easy to generate anything. But it still feels off. Now, the challenge is judgement. What fits, what feels like you, what’s GREAT. This requires turning a fuzzy, subjective domain into something we can measure and codify. We’re starting with design.

There are two sides to cracking this, the foundation model layer and the agent layer:

- We’ve already been working with the top frontier labs to evaluate and improve their models, crafting the right post-training data and RL environments.
- We’ve also been working with app-layer companies to build the context and verification tools for their agents to produce better, more on-brand, more creative outputs.

We want a future where AI feels right.

If you’re passionate about this mission, join us!

[Jase Cooper @jasecoop]

Prompt Craft

[Jase Cooper @jasecoop]

@ednewtonrex This will help so many talented kids at schools where education isn’t a priority for most of the students there

[Jase Cooper @jasecoop]

Nike’s decline has to factor in that today’s sports stars are terrible at marketing anything because they’re all very, very boring.

[Jase Cooper @jasecoop]

Bullish on any alternatives to professional sports, which have become completely devoid of characters and personalities, in the interest of peak performance and commercialisation.

Massive opportunities here

[Imraan @imraan]

@pmarca interesting thought - who will revolutionise sport to follow the short format trend?

[Jase Cooper @jasecoop]

@imraan @pmarca Feels like early trajectory. 7-aside/ballers league, darts, boxing feel the closest but so much opportunity to go further. Rise in amateur spots due to pro leagues becoming void of personalities definitely feels like a big contributing factor here.

[Jase Cooper @jasecoop]

@imraan @pmarca See MK and basketball 1v1

[tmuxvim @tmuxvim]

I put a prompt injection into my LinkedIn bio and recruiters are messaging me in Old English and calling me Lord.

[Jase Cooper @jasecoop]

Infinite content glitch https://t.co/6syqVhII77

[Jase Cooper @jasecoop]

What a day

[Jase Cooper @jasecoop]

When you get asked by a client why your employee Ryan isn't at the meeting and it's because Ryan is a Mac Mini sat on my desk.

[Jase Cooper @jasecoop]

Nike with Gyakusou, ACG, SB were building an ecosystem that would’ve thrived in today’s algorithms. Which prioritise neat, hyper-relevant brands that mean 1 thing to 1 sort of person, rather that 100 things to millions of people.

[Jase Cooper @jasecoop]

Gyakusou was way before its time.

It’s 10x what most generic Norman running clubs are, which came a good 5 years after.

[derek guy @dieworkwear]

Nike is apparently bringing Gyakusou back this year. Designed by Jun Takahashi of Undercover, I think Gyakusou was the greatest running apparel line. Real design with innovative fabrics and interesting panelling/ pattern drafting. Sneak peek is in slide four (other pics are old)