Jasmine Kees

Strategic Director, Reuters Events Marketing
Host, Reuters Events: Women in Marketing webcast

[Eric Kavanagh on #DMRadio @eric_kavanagh]

@JasmineKees: "Let's say we found that needle in the haystack? How do we action this?"

@RSonnenblick "I think about Objectives and Key Results! It's critical that there's a clear line of sight from the objectives to the key results."

@ReutersMomentum #ReutersMomentum https://t.co/QQdIlNHNwo

[Jasmine Kees @JasmineKees]

We've just launched the brochure for SM23 NYC! Get the speaker line-up and agenda themes now: https://t.co/Pjue9dHuon https://t.co/IfyrGlRo46

[Jasmine Kees @JasmineKees]

Firstly, which has it already transformed? Would you say that marketing and customer service have been "transformed" by AI? And if so, what use of AI defined that transformation? Food for thought... https://t.co/dcmgtSRRo2

[Jasmine Kees @JasmineKees]

Thank you Chris Brandt - it was a pleasure to share the stage with you. Chipotle Mexican Grill is such an excellent example of a brand that is truly committed to it's purpose and does not abandon their values for a short-term revenue boost #SM23 https://t.co/Sx6IGWroN6

[Jasmine Kees @JasmineKees]

It was such an honour to chair Reuters Events: Strategic Marketing 2023 in San Diego earlier this week!

I am so grateful for the opportunity to share the stage with some of the world’s most influential marketers, including:

- Amy Emmerich, CEO, Miss Uni…https://t.co/UhZa3id7Op

[Jasmine Kees @JasmineKees]

75% of US marketers put project failure partly or wholly down to a lack of customer understanding. Not surprising, especially when 78.9% are often forced to guess or rely on a hunch when it comes to what consumers want. Great stats from my prep call with…https://t.co/1vq1f8Wuc8

[Jasmine Kees @JasmineKees]

Looking forward to hearing your insights @JolieFleming! I met and saw George Turner present in NYC last year, so it will be great to see what's on the agenda for IHG in 2023. https://t.co/NReXJNtYrv

[Jasmine Kees @JasmineKees]

Well deserved, Christina! It’s been a pleasure to have you involved in Reuters Events: Strategic Marketing series over the past few years. Thank you so much for your contribution.

#SM23 #marketingawards https://t.co/9XDfj5ojSC

[Reuters Events @reutersevents]

Post COP26, Join us at Reuters NEXT (Dec 1-3), the most important global gathering of leaders and forward thinkers, coming together to drive action and accelerate change. #ReutersNext Register for free now: https://t.co/hjGPBZU5ta

[Jasmine Kees @JasmineKees]

How do fear and anxiety affect you? And what can you do to harness their power? Join Beth Mach (TrueCar, Inc.) for the final episode of our H1 Women in Marketing webcast series: https://t.co/rrdPxE9QHl

[Jasmine Kees @JasmineKees]

"This shift towards inclusion is not just a women's job, this is a mandate for literally every person in the workplace!" Get the full 20 min interview with Nicole Portwood, VP, Marketing, MountainDew, PepsiCo: https://t.co/SM9YngLRX8

[Jasmine Kees @JasmineKees]

How can we reconstruct the world of business so it's built for all people? Join Nicole Portwood (@PepsiCo) and I as we discuss the incalculable value of diversity and a few simple steps toward a world of equal opportunity. Register here: https://t.co/YFvtO7u9Eb

[Jasmine Kees @JasmineKees]

I'm so excited to sit down with @Cherylguerin (@Mastercard) next week to discuss why it's essential to foster a culture of inclusivity, innovation, and action! Join us for this bonus episode of #REWIM: https://t.co/Lvwhj32vBU

[Jasmine Kees @JasmineKees]

Fabiola Torres came to @PepsiCo determined to build the most diverse team within the organization - and she went above and beyond to achieve that. Find out how in the #REWIM interview: https://t.co/aUPOSBXpeI

[Jasmine Kees @JasmineKees]

Congratulations @aliciatillman on your last day at as Global CMO of @SAP. It was such a pleasure to talk to you yesterday - what an incredible legacy you're leaving behind. Anyone in need of #leadershipinspo, be sure to watch the full #REWIM webcast here: https://t.co/XjXW0R7cCK

[Jasmine Kees @JasmineKees]

@aliciatillman is one of the most influential women in marketing. Positioning @SAP as a top 20 most valuable brand and building a team made up of 90% women, she has left an incredible legacy. So, how did she do it? Join us for #REWIM: https://t.co/ipprrL9OA1

[Jasmine Kees @JasmineKees]

I'm attending REUTERS NEXT - uniting global leaders and forward thinkers to reimagine solutions to the challenges the new year brings. The event starts today, join now: https://t.co/E34TBTPn7Q

[Reuters @Reuters]

#ReutersNext 2021 is a virtual summit that hosts diverse voices from around the world to examine topics from different perspectives and tackle the most pressing issues of our age. Learn more 👉 https://t.co/zjXD3LmjC4

[Jasmine Kees @JasmineKees]

Go Z! Look forward to listening 🥳

[Reuters Events: Marketing & CX @REMarketingCX]

From Cheerios to Mac, these leaders together manage some of America's most loved brands! @MarthaBoudreau, CMO, AARP, Brad Hiranaga, Chief Brand Officer, @GeneralMills, and Doug Jensen, SVP, @EsteeLauder shared invaluable insights at #StrategicMarketingUSA today.