Jason Farley @jasonfarleys - Twitter Profile

For the past five years, I have been working on building a company I truly believe has the power to disrupt Hollywood and empower indie artists. It’s called LOOR TV, pronounced like “Folklore.” The goal is simple: Allow pure indie creators to pitch their dream projects directly to paying monthly subscribers. Instead of the monthly subscription dollars going to executives who control gatekeeping and influence, we let the monthly subscribers fund indie artists directly. Our focus is on good stories that mainstream Hollywood would reject. Your monthly subscription converts into weekly amounts of our own in-game-style currency, which creators can cash out to fund their projects. When a project is fully funded and completed, it streams on the platform. Of course, you can always directly fund artists without a monthly subscription. The point is that the audience builds the streaming library. The audience is the rightful gatekeeper. We’ve proven this patronage streaming model allows us to make more money per subscriber than Netflix or Disney+ can per month. It also gives us the least risk of any entertainment company because all content is funded by the audience, not multi-million-dollar checks written by executives making big bets in advance. Our company profits via each transaction. Exactly like most video game currency stores. Gamification brings in more revenue than Hollywood. And younger generations are familiar with how that works already. The goal is not to make multi-million-dollar box office films, but to incubate a new underground counterculture to Hollywood. The same indie culture that built MTV, Channel 101, and Adult Swim. It gives new artists, whether they are traditional or AI filmmakers, animators, comedians, or video game designers, a way to pitch their projects directly to real people, not algorithms. A way for artists to retain creative control. We’ve been testing this for a while. Our CEO, Shon Tomlin, built FUEL TV for Fox Cable Networks and is no stranger to indie filmmaking and monetizing subcultures. I truly believe this is the way forward: directly putting people who love films in front of people who love making them, and letting the audience choose where their money goes. We’re very early and have lots of plans for how to use this new gamified streaming platform. We have an incredible team, but we need help spreading the word and proving that people believe in this model so we can raise capital to focus on scaling this full-time. Here’s a preview of everything we’ve premiered and pitched to our audience so far. We are just getting started.

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Jason Farley @jasonfarleys

about 2 months ago

@ImKingGinger @intellectric Let’s go!

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Jason Farley @jasonfarleys

7 months ago

The show that we made was released over the weekend! https://t.co/iWL2OheF0m

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Victor Sarmiento

@IAmVicSarmiento

9 months ago

After shooting the pilot episode of The PKs for Loor TV with my kids (their first time on set and being extras), they created this poster, excited about their new experience and for the streaming service.

IAmVicSarmiento's tweet photo. After shooting the pilot episode of The PKs for Loor TV with my kids (their first time on set and being extras), they created this poster, excited about their new experience and for the streaming service. https://t.co/0R2H1wjDhR

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Marcus Pittman

@ImKingGinger

9 months ago

Today is a great day for LOOR. We've secured an investment which will allow us to reach the next steps needed to continue growth and development. A lot of things are happening behind the scenes as our focus this year has been on tuning up processes by acquiring executive talent from Fox Cable and News Corp and preparing the way to move past the hobby startup phase, so we are ready to scale into a national brand. We started a streaming technology company with zero streaming apps, zero watchable movies and TV shows and didn't use white label streaming apps. It's been a lot of work. It's been hard. But the timing couldn't be better. Younger audiences are overwhelmingly moving as we predicted and longing for entertainment brands that serve them. The market is starting to realize this, and we are ahead of everyone else. A lot more to come. As always, if you want to know more...you know how to reach me.