Trying to react to the twists and turns of Google’s search rankings can feel like an unwinnable game. The good news? You don't have to play. @jasonhamrick tells us why in his new @phase2 blog post. https://t.co/YjNqx6bEGX #seo#contentstrategy
"If you don’t have an existing metric that can serve as a suitable baseline, you’ll need to create one and gather data until you feel like you have a trustworthy number."
See how you can measure for #personalization success with @jasonhamrick!
https://t.co/Lu02IKCEV5
HAPPENING TOMORROW! Customers expect a personalized experience. Join Phase2 Senior Strategist @jasonhamrick to learn how to take control of your #audiencedata, and use it to connect your digital engagement strategy to business outcomes!
https://t.co/6UWZFWvp05
#P2Webinar
How can you map marketing activities to revenue generation?
In his #webinar on #customerdata, @jasonhamrick suggests:
- Creating analytics measurement modes
- Increasing collaboration between marketing & sales
- Develop #audiencesegments
- Capture attributions model
Digital #marketers, are you obsessed with bounce rate? @jasonhamrick explains why rather than viewing site visitors in aggregate, you should instead segment visitors into smaller audiences by an attribute. https://t.co/sfo8wREuvc #digitalmarketing
I am so proud to work with intelligent colleagues like @jasonhamrick who begin product reviews with “Rather than focusing on what it is not, marketers and publishers should focus on what [it] is. A perspective of abundance rather than scarcity. #positivity
@stitchfix I need some customer service help. I received a shipment on Saturday and just got a notification that I'll get another shipment on Saturday. How do I stop that!?