Jason Kappel

[Charles Pascalar @cpascalar]

Three ways AI will revolutionize email marketing https://t.co/zDsumOGztE via @martech_today

[Jason Kappel @jasonkappel]

Good nuggets on benefits of an Analytics Translator: Gold = "translate analysis and conclusions into actionable recommendations" Possible because of their knowledge of the business and area of expertise. https://t.co/jLjOwQKS0i #Analytics #mktg

[Jason Kappel @jasonkappel]

From: FORTUNE Data Sheet - Etsy focuses on one number and says NO to even good ideas, YES to transparency with customers, YES to clarity in management and strategy, and YES to a dramatically improved stock price.
https://t.co/EmDYPzuZVy

[Jason Kappel @jasonkappel]

Agree-Mktg Ops critical to enable brands to connect with and shape customer interactions https://t.co/0T7HU5Tyoi https://t.co/bUVQUxO0c0

[Harvard Business Review @HarvardBiz]

The Different Types of Thinkers You Need on Your Team https://t.co/Wg25GqMqB4

[Harvard Business Review @HarvardBiz]

Quantifying the Impact of Marketing Analytics https://t.co/aTai6WQjtD

[cyrillamblard @cyrillamblard]

Great point from @hmason - it's not about intuition vs data, but both together make it more complete. #inspire15

[Vertical Solutions @Vertsol]

@Vertsol: #GartnerCRM #engage or #understand or #deliver - who will win? It may be a 3-way tie...all are necessary to be successful.

[Jeremiah Owyang @jowyang]

Insightful Observation of SXSW by Altimeter's @jaimy_marie SXSWI 2013: Data, Data, Everywhere! http://t.co/LczYe1kUTh

[Jason Kappel @jasonkappel]

RT @jyi: Truth snack from @chrisbrogan. RT @caseychesh: Always have something to sell, but don't always be selling it. #spop12

[Jason Kappel @jasonkappel]

My takeaway @juntajoe #spop12 Stop acting in trad mktg way <iNtErRuPtioN> & tell STORY of what U STAND 4 that gets ur community involved.

[Jason Kappel @jasonkappel]

GSD reminder from @Josh_YSI at #spop12. Don't wait for perfect.

[Dela Quist @DelaQuist]

Don’t confuse Bad Data with Inactive subscribers
http://t.co/mhIVx5bU
Bad Data is BAD DATA - Inactives are PROSPECTS
(me on Magill blog)

[Jason Kappel @jasonkappel]

Per Jay @worldata - 'all-in' emails (all links go to the same destination) have a 48% higher conversion rate. #eec12

[Jason Kappel @jasonkappel]

Marketers - embrace flux and see these ideas as connected. http://t.co/K0uv4Am2 @FastCompany and http://t.co/jZfhtrsn @clintonbon @jaybaer

[Jason Kappel @jasonkappel]

RT @jenniferbrabson: How has the Marketing & Tech industry changed? Live Webinar NOW http://t.co/cG1q27R9 #2012Digitalcareers

[Jason Kappel @jasonkappel]

Interesting FREE B2B Content Marketing Research from @MarketingProfs and @Junta42 2012 Benchmarks, Budgets and Trends http://t.co/myfUp4UU

[Jason Kappel @jasonkappel]

RT @LondonGirlinLA: 70% of people only read their emails in the preview pane #spoptour

[Jason Kappel @jasonkappel]

Good refresher on growing/maintaining your email opt-in list from @Lyris http://ow.ly/6p5ot #LyrisWebinar

[Jason Kappel @jasonkappel]

RT @jaybaer: Is Google + a content marketer's dream come true? (I like the way @lorenmcdonald is thinking here) http://ar.gy/YSt