The reason why Nike will always be number 1 and the world leader is b/c they understand story telling and do it better than anyone. Nike would’ve had this as a commercial and the min Coco won it would’ve been the first commercial on break and a special release to follow
Think ppl underestimate the power of “lore” I see ppl questioning how Chubb’s is who they say he is. It’s lore, there’s nothing more powerful than having a story that other ppl tell based on how you want it and then backing it up with how you present.
🤣it ain’t even just music, ppl be acting like they have the highest of the high taste level and haven’t even been on a plane to leave their city or even tried diff foods but can tell everyone what’s great
People keep saying that 195 Oak is restoring that feeling in hip hop, but what exactly is that feeling? We asked Andrew Barber @fakeshoredrive , “when fans say they miss that feeling in hip hop what do you think they really miss?”
I’m convinced that everyone should take a big swing at some point in their life and experience what it’s like to truly go all in on a meaningful pursuit otherwise they grow bitter with age.
I will die on this hill. I will argue till I’m blue in the face. I will produce the data.
Participation in youth sports/activities is as important as many of the classes my kids take at school. Maybe more important.
Tough to watch so many people in the basketball space constantly get baited into joining negative conversations around the sport. Let’s get back to ignoring nonsense while supporting good journalism & let’s promote productive conversations.
$1,200,000. College Athlete. 1099 Income.
Here’s what nobody tells NIL athletes pulling real money:
The moment your first revenue share or NIL check cleared, you became a small business owner.
The IRS doesn’t care that you’re a student-athlete in college.
They don’t care that your earning window might be just a few years.
They want their cut. Today.
Here’s what we did to keep serious money in his pocket instead of sending a check to Uncle Sam:
1️⃣ LLC taxed as an S-Corp
Put him on his own payroll and paid him a reasonable salary. The rest? Taken available as distributions.
Stops 15.3% self-employment tax from gutting every endorsement check.
→ Saves tens of thousands of dollars.
2️⃣ Maximize business deductions
Training. Recovery. Content production. Travel. Equipment. Agent and legal fees. Home office.
The real cost of running a 7-figure brand, finally run through the entity.
→ Saves tens of thousands of dollars.
3️⃣ Solo 401(k)
$24,500 employee + $47,500 employer = $72,000 deferred for retirement.
At age 20 with 45 years of compounding ahead, that single contribution can grow to millions of tax free money.
And we plan to do this every year that we’re earning 1099 income.
→ Saves roughly $26,000 per year.
4️⃣ Pass-Through Entity Elective Tax
State tax paid at the entity level. Sidesteps the federal SALT cap.
→ Saves about $30,000
5️⃣ Backdoor Roth IRA
$7,500 in. Tax-free growth for life.
At 20 years old, this is the highest-leverage account he’ll ever own.
6️⃣ Donor Advised Fund / his own Private Non-Profit
Builds a giving legacy. Aligns with his personal brand. Generates real federal deductions.
→ Saves $15,000–$40,000+, depending on giving level
Total tax savings for 2026: $150,000+
This is what we do.
Same story every time with NIL athletes earning 6 and 7 figures:
→ Treating the income like an allowance
→ Spending before structuring
→ Trusting the same tax preparer their family used for W-2 income their whole life
You’re not a college kid with a side hustle.
You’re the CEO of a 7-figure personal brand.
Your team should look like one.
📍 If you want to see where you stand with your money, take our Moment Money Quiz and find out in two minutes 👇
’32 Justice Reddick proved to be a true point guard with natural ability to make everyone around him better. Has a tight handle and deals w/ pressure without getting sped up. Has a great looking shot and an excellent pace on the court. Fun floor general to watch up close.