My respect for Udhayanidhi Stalin is growing multifold. The way he is dismantling Vijay & Co. with his left hand on the Assembly floor is an absolute masterclass in opposition politics🔥🔥🔥
Rightly calling out the clown CM Vijay for his cinematic punch dialogues, sangi minister 🩳😂😂😂, etc.
He is not even sparing the Speaker, rightfully calling out the partisan behaviour and the absurdity of expunging remarks in an era of live telecasts and social media reels.
But he needs stronger backing on the floor. DMK must immediately push its most capable, aggressive and articulate MLAs to the foreground to support him. @arivalayam has 59 MLAs elected by the people. Do the needful @mkstalin@Udhaystalin 🖤❤️
Looking at the tender for Thaimaman Thanga Mothiram Thittam. Joyalukkas quoted only 1 Paisa per unit for operational works.
How this is possible? When second highest bidder is ₹410 per unit
Financial & Operational Loss Breakdown for Joyalukkas 👇
Estimated Cost Structure per Ring (1-gram 22K Gold Ring)
Overhead Cost estimate
1. Making charge &
Artisanship. ₹250-₹350
2. BIS hallmarking fee. ₹53
3. Tamper-Evident ₹20-₹35
Packaging
(Blister card with
TN Govt logo & CM portrait)
4. Logistics & Delivery
(Secure transit to ~1,500+
PHCs/Hospitals state-wide. ₹30-₹50
5. Transit insurance. ₹10-₹15
Total overhead cost per unit is ₹400 -₹500.
Total Estimated Financial Impact for JoyAlukkas
1. Total Target Volume: 4,41,667 one-gram gold rings per year.
2. Direct Operational Loss per Ring: ~₹400 to ₹500.
Total loss = 441667 * 450 = 20Cr
How Joyalukkas Recovers This Loss (Business Model Strategy)?
1. Massive Scale Savings: Manufacturing 4.41 lakh identical 1-gram rings lowers the per-unit making cost down from standard retail rates (around ₹400) to an internal automated production cost of around ₹150–₹200 per unit.
(Economies of Scale: Because this is a massive bulk order of uniform 1-gram rings, the manufacturing process can be heavily automated and streamlined, significantly driving down the actual making costs per unit.)
2. Marketing & PR Offset: Spending ₹15–₹20 crore in absorbed costs serves as a strategic marketing investment. Obtaining state-wide presence in every government healthcare facility across Tamil Nadu delivers immense customer acquisition value that traditional advertising cannot match.
3. Gold Price Liquidity & Volume: Joyalukkas receives the baseline benchmark price for 441+ kilograms of 22K gold supplied to the government, retaining liquidity and scale advantage in bulk gold purchasing.
JoyAlukkas spending ₹35 to₹50 Cr in marketing strategy in Tamil Nadu.
Instead of spending ₹20 Crore on traditional television, newspaper, or billboard ads, Joyalukkas effectively routes that capital into fulfilling the state government contract.
Only thing public should be wary of CAG Auditing after year. Whether government giving the amount as per tender in final Audit.
It is brilliant strategy from Joy Alukkas under heavy competition industries.