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@matteocervelli Yeah, I definitely hear you. I think when you love something (how I would define willingness) it makes it easy to do. I was thinking more about the things that aren't so fun, but you need to do. thanks for the feedback!
@BradenDragomir Absolutely! Chiaroscuro, dutch masters - my favorite. Deakins is the king... Did you see Rango? He was the cinematography consultant... it looked so much like Jesse James!
@BradenDragomir I know you could get super exhaustive in this list, but I think one of the defining characteristics is the depth of field separation. That was the leap for me that made people say oooohhh...
@BradenDragomir You're so spot on. And your caveat is truly a caveat! I wonder if the investment for a company is by having a talented in-house team? Does that spread out the financial risk? It seems a lot of agencies are doing this.