Game theory pretty much proves that the long game is not a strategy most people can execute at all. That's because it tends to require a negative short-term position in exchange for a real advantage later. Most people cannot commit to this because their threat-detection system reads current loss as an existential failure. And that's vicious short-sightedness. It leads them to optimize for visible progress and sacrifice their real position. The people who constantly win rarely have better information. Instead, they accept that losing now will pay off later. Never quit a game before it starts.
lol no that just means u don’t believe in your product and you don’t have 100% conviction. if someone is your perfect ICP and they have the exact problem that you’re known for solving.
no matter how sophisticated they are, you’re going to sell them that your system is by far the best.
and you should believe so much in your product, that in your mind, for that person, your product is the #1 thing that can help them.
If you’re in your 20s, someday you’ll be 37 like me. So read this.
I just turned 37. In my twenties, I thought my life would be over at this point lol.
Ironically, I’m in the best shape, mental state, wealthier than I could of ever imagined, healthiest, and imo most attractive I’ve ever been in my life (before you roll your eyes, I was gross in my 20s… not hard lol).
I literally have everything I ever wanted. Including a wonderful wife.
But only because I sacrificed.
No one I know personally growing up went to the extremes I did to learn about health, self-development, social skills (which I had zero of). No one tried as hard or as long as me to get rich.
I’m not saying look at me, I’m special.
I’m saying I sacrificed a lot, took a lot of risk, and was very uncomfortable all the time.
And what I’m trying to convey to you is that the sacrifices you’re taking or considering taking are 500x worth it. You should sacrifice more actually, and do it with glee.
Go live in a $500-a-month apartment in Thailand and burn everything at the altar of your character arc.
I literally wish I had just done that at 20, trained Muay Thai and BJJ, and built harder. Big life regrets.
Anyways.
People (losers) will tell you you’re being crazy and missing out. Stop being money-focused. Stop trying, being so vain. Live a little.
They are wrong. Really fucking wrong. So unbelievably wrong that I would literally jump off a bridge if I had to switch lives with them and suffer the consequences of their life of no sacrifice.
You are missing zero. You will regret zero. Proudly go psycho monk mode and become as great as you can be.
You won’t regret missing getting drunk at the same bar 500 times with people you don’t even talk to at 40. You won’t regret missing the pointless dating. You won’t regret taking risk and failing.
You will deeeeeply regret at my age not sacrificing. You will start to see the decade of choices deeply and permanently in your and other men’s—you knows—lives.
And you will see this post is the truth.
After your twenties, the lifestyle, women, and all that shit you want will figure itself out and just come to you.
Hell, it’ll probably come to you in your early 20s and try to distract you because you’re building up so much power.
Keep sacrificing. It’s all completely worth it, and you’ll realize it’s actually the most fun part.
I work and sacrifice more now than I ever did… because it’s awesome pursuing the best possible potential for yourself personally.
Anyways, eat the shit. Skip everything. Picture your perfect character arc and light everything else on fire to get it.
And when you are at an age in the future that seems terrifying now, you will actually be enjoying the best times of your life.
Move fast, young man. You will be an old man who’s about to become an even older man soon.
Stop feeling like a chud if you naturally go to bed late and sleep in late as an entrepreneur
If you’re in your twenties, odds are your circadian rhythm puts you in peak flow state 12am-4am
Don’t fight it
Wake up naturally at 10am
Rip morning meditation, gym, reading
Afternoon calls / managerial work
8pm-4am uninterrupted flow
Peak routine
your next "lucky" breakthrough will happen the exact moment that you decide you're the person who receives and deserves it.
most "unlucky" people have a victim complex and are constantly focused on bad, therefore only receive bad. (as a man thinketh so is he)
if you believe you are the lucky man, the chosen one, the guy who gets what he wants out of life.
Well... that's who you will be, (as a man thinketh so is he)
society has programmed us to only see negativity, on the news, social media, etc. which is where our negative thoughts surface from.
so this is a daily practice. uncertainty and self doubt come at every single level of the game, in every area of life.
but if you want everything you've ever wanted, and the big lucky breakthroughs, your main priority should be building a massive shield against the bullshit.
and avoiding the victim mentality at all costs.
"I'm not selling problem-solving products, it's hard to make ads🤓"
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Skill issue
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Look at True Classic. $300M/year selling plain t-shirts.
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I think they're having a pretty good time
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The fundamentals don't change just because there's no problem to solve.
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Here's what you need locked in:
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1) Desire
These are the basics, yet 90% of you already fail here.
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Most of you still do this:
- Premium cotton, reinforced stitching, perfect fit
- Nobody gives a sh*t
- Ad flops
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9-figure brands like True Classic show the deep desire.
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Their ads are always like:
"my ex can't stop calling me again."
Or
"my wife suddenly finds me attractive again."
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And before you say "fit is a problem they solve", exactly.
It's a plain t-shirt and they still dug up a desire worth selling. That's what research does.
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Fragrance brands run the same play. They don't just say "it smells good" and leave it there.
They show you a girl who gets in the car and can't get over the guy wearing it.
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That reaction is what's actually being sold. The cologne is just what gets you there.
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Find the outcome, not the feature.
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2) Targeting
True Classic, Cuts, BYLT Basics.
There's a ton of brands out there selling the literal same shirt.
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True Classic's playing for the husband trying to win his wife's attention back.
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BYLT goes after the guy who wants to look like the young, cool CEO everyone respects.
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That's the whole game.
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Big brands lock into one position and don't move off it.
That doesn't shrink the market, it leaves WHITE SPACE around them.
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Copy the leader's angle and you're just a worse version of something people already trust more.
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Find the white space instead.
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You need to be EXTREMELY clear on these before you start coping about it being "hard" to make ads.
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3) Format
Desire and targeting get you the message. But you still need to figure out how to actually show it, the format.
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The format that lands depends entirely on who's watching.
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Grandma scrolling Facebook stops for a slow talking-head.
A 19 year old into beauty stops for a UGC girl yapping into her phone.
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You don't even need to spend a dollar to find out what works, it's already sitting there organic.
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Go look at whatever's already stopping the scroll in your category. That's your format.
Steal it, plug your message in.
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It's like method acting.
You need to start thinking like your avatar and talking like them in your ads.
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This takes hours and hours of research and application.
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But the ones who actually do it get rewarded for it.
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There's a guy in Evolve who scaled from $20k/day to $108k/day in a year. Selling BEDDING.
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He spent hours researching to find his desire and identify the white space.
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If bedding can print $108k days, "my product doesn't solve a problem" was never a valid excuse.
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Fashion, home decor, whatever it is you're selling.
If you think the fundamentals don't apply just because there's no problem to solve, you've got it backwards.
Human desires stay the same.
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This is why you're struggling to make ads for your product.
You're half-assing your research and coping by blaming it on "non-problem-solving" products.
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Few.