Jay Proulx

Global Digital Leader | Enterprise Growth Architect | Helping Services + SaaS Orgs Scale Through Strategy, GTM, and Operational Excellence

[Jay Proulx @jay_proulx]

80% say AI made them more productive. Only 37% of orgs see any EBIT gain, flat year over year. McKinsey.

When your teams report AI productivity, how are you checking what actually reached a customer?

[Jay Proulx @jay_proulx]

The full argument: https://t.co/T3U0GeHwux

[Jay Proulx @jay_proulx]

Agentic systems don't fail at the finish. They stop short of it and call it done. If your human-in-the-loop model is approval, not finishing, you're measuring the wrong thing.

Where does your team end up doing the final 5%?

[Jay Proulx @jay_proulx]

#NewProfilePic been a hot minute, but I think it’s time to revive this account with what I’ve been working on lately.

[Jay Proulx @jay_proulx]

@CanRevAgency

[TA Digital @TADigitalInc]

We’re excited to join the @Omnicom family and deepen their expertise in #digitaltransformation, #contentmanagement, #commerce, and #customerexperience! We look forward to embarking on this new collaboration with OPMG and the @credera network. https://t.co/yiulMmGrpn #TADigital

[Jay Proulx @jay_proulx]

In #customerexperience news today, @twilio builds on top of its recent (2020, $3.2B) acquisition of @segment to combine omni-channel #marketing with hyper personalization with its recent release of Twilio Engage.
#cx #retail #healthcare #manufacturing

https://t.co/S0GnGXze0I

[Jay Proulx @jay_proulx]

Start simple to build up to the full power of personalization. Learn more in this eBook, Delivering Personalized Content For Dummies, from our partner Adobe. #AdobePartner https://t.co/spn11PVNDx

[Jay Proulx @jay_proulx]

Build a strong foundation for content personalization at your business. Read "Delivering Personalized Content For Dummies" from our partner Adobe. #AdobePartner https://t.co/spn11PVNDx

[Jay Proulx @jay_proulx]

We partnered with Adobe on an eBook that reveals how manufacturers can deliver a better digital CX. #AdobePartner
https://t.co/rtRXLsI59w

[Jay Proulx @jay_proulx]

Businesses seek to build more personal relationships through actionable insights that drive online and offline experiences; and customers want those experiences to be relevant and in real-time. https://t.co/pzIQUzmtE1

[Jay Proulx @jay_proulx]

We teamed up with Adobe on an eBook explaining how manufacturers have remade the digital DX. #AdobePartner

https://t.co/rtRXLsquhY

[Jay Proulx @jay_proulx]

For tech companies, product innovation is not enough. Check out our eBook with Adobe on how to win. #AdobePartner
https://t.co/9LMQzaRdMe

[Jay Proulx @jay_proulx]

Our eBook with Adobe describes 5 ways tech companies can win bigger and faster. Download your copy now. #AdobePartner

https://t.co/9LMQzaRdMe

[Jay Proulx @jay_proulx]

Overheard: “free-facing it”, when referring to leaving a restaurant table without wearing a mask

[Jay Proulx @jay_proulx]

67% of customers want brands to adjust content to their individual needs. See how to make it a reality. #AdobePartner https://t.co/EXlDNnkWg4

[Jay Proulx @jay_proulx]

Learn how to deliver the kind of personalized experiences customers are demanding. #AdobePartner https://t.co/EXlDNnkWg4

[Jay Proulx @jay_proulx]

Learn the essential features of a top-notch commerce platform in this guide. From speed to flexibility and rapid publishing to mobile development, build your irresistible experience. https://t.co/qoMLtnzOfK

[Jay Proulx @jay_proulx]

Read this guide from our partner Adobe to learn the essential features of a top-rate commerce platform — including what to look for and what to avoid. #AdobePartner https://t.co/qoMLtnzOfK