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Simple steps I would give anyone who wants to understand viewer psychology:
1. Look at the YouTube homepage
2. Note down thumbnails that stand out to you
3. Break them down with questions
- Why did this thumbnail stand out to me?
- Which elements grabbed my attention first?
- How did the creator use color contrast?
- Did any elements of the thumbnail trigger an emotion for me? (Irritated, sympathy, shock, curiosity)
- Did I recognize an object or person in the thumbnail?
- Which element take up most of the composition?
- How are the title and thumbnail complimenting each other?
- Etc.
4. Answer those questions
Yes, it’s this easy to get started.
I've worked with the LARGEST channels on YouTube 📈
And here's what I've learned...
This is the ONLY YouTube strategy thread you need.
And it only take 4 minutes to read (I timed it) ⏰
Now first off - this will go against ALL the advice you have been hearing for years.
STOP
-> COPYING outliers
-> STEALING thumbnails
-> RECREATING past successes
To FULLY understand how the biggest creators come up with their video ideas,
we need to review the FUNDAMENTALS of the YouTube market.
Attention is a ZERO-SUM.
This means that whenever someone clicks on your video,
They are choosing your video OVER any other video they could watch.
So how do we GUARANTEE that people will watch our content over everyone else’s?
Let me give you the exact steps...
1) Define your viewer profile
Before you do anything else you need to be CLEAR on the target audience you are trying to attract.
Create a DETAILED viewer profile by defining:
▪️Age Range
▪️Location
▪️Subject matter (e.g. likes and dislikes, curiosities,...)
▪️When they watch (e.g. Dinner)
▪️Why they watch (e.g Bored, Value)
If you want to go even deeper, understand what other platforms they use (e.g. Twitter, Reddit, etc.),
And what type of content they are consuming there.
By POSITIONING your content in line with your TAM (Total Addressable Market),
You will be able to RESONATE more deeply with your viewer.
2) Broaden your viewer profile
Now this step should only be taken, when you have achieved market DOMINANCE in your niche.
Do NOT attempt to do this prior!
Whenever you change your viewer-profile in any way,
you have to re-evaluate if your FORMAT is still the most suitable for it.
Let me give you an example...
If I create videos about the NBA and I want to start attracting an older audience,
I will have to re-evaluate EVERY part of my content:
▪️storytelling
▪️video pacing
▪️packaging
...
To make sure that I am RESONATING with that NEW viewer-profile,
WITHOUT abandoning my current viewer profile.
You do this by appealing to:
▪️a WIDER age range
▪️MORE locations
▪️more POPULAR interests
...
Think of it, as adding new people to your
3) Crushing your competition with your unfair advantage
The only way for you to STEAL viewers from other channels is by creating BETTER content =
More CLICKABLE
More WATCHABLE
Longer WATCH TIME
More RETURNING Viewers
And you need to do that CONSISTENTLY...
So how do we do this?
You need to know your EDGE on YouTube.
When starting out as a beginner you are competing against creators with:
▪️more resources
▪️bigger production budgets
▪️long-standing reputation
To be able to compete you need to LEVERAGE the things that make you UNIQUE.
Think about your:
▪️specific knowledge
▪️relationships
▪️skillset
...
And identify how you can cater to a NEW viewer,
by creating something, ONLY you can create.
-
Like, retweet, and comment STRATEGY for a chance to win a 30 min consulting call (normally $500) with my team and I.
I will be selecting 3 people in 48 hours.
Need a video editor ASAP!
Niche: Economy
Budget: $50 - $60 per video
Video Duration: 15-20+ minutes
The script/Voiceover team is sorted already.
If you would like to join the team hit me up as I am looking to hire today!
SHOW your work, please..
I've worked on 1000+ videos with over 1 million views on YouTube.
The good news?
They all have 5 common traits that anyone can learn from to grow on YouTube:
1. Core-casual-new viewer fit
One of the keys to viral ideation is coming up with ideas that appeal to the core (regular viewers), casual (sporadic viewers) and new viewers all at the same time.
Don't think: How can I attract new viewers.
Think: How can I make something interesting to existing viewers AND new viewers.
2. Unique idea but simple to communicate in a title (harder than you think!)
We all know that viral ideas should have some form of uniqueness, something that makes them feel new and fresh to viewers.
However, the idea must also be easy to communicate and simple to understand in less than 1 second.
This is unique: ''I dug a hole to china in 1 week dressed up as batman while balancing an egg on my head'' but it's just confusing and stupid haha.
Example of unique idea that's simple to communicate
'I Pickpocketed a Pickpocket'' by Zac Alsop
Understood in less than a second, but fresh and unique.
3. Overpromise and overdeliver
This one might be a bit controversial, as a lot of the conventional advice is to underpromise and overdeliver. That's great in theory, but doesn't wash on YouTube
Sell your idea in your title and thumbnail, and then make a video that gives the viewer even more.
Just being honest, most of the 1000+ ideas are exaggerated in the thumbnail, but the content is so good that no one complains.
4. Have a clear mission to accomplish
The best videos on YouTube set up a goal to accomplish inside the opening 30 seconds.
It's the why for your video, like what are you actually trying to accomplish here? What's the reason a viewer should keep watching?
I get so annoyed at videos that feel directionless and loose.
5. Born from a process of elimination
Most ideas you come up with are not going to be viral mega-bangers. The bulk of these 1000+ videos didn't just randomly come to me or the channel owner.
So brainstorm lots. Most creators just need more volume in ideation.
-
Hope you found this helpful, if so follow @PaddyG96
Also, like and RT and I'll pick someone and help them come up with a viral idea for free 🚀
Here's why a "hook" and an "intro" in a YouTube video are two different things.
- Why you need both equally.
- What purpose they serve.
- What to do, and what not to do when crafting the perfect start to your video to engage your audience.
🧵:
First, let's break down the PURPOSE of each sentence.
1/ Link - Relates the upcoming CTA to the current video.
2/ Promise - WHAT will they see if they click?
3/ CTA - Telling them to click.
4/ Curiosity gap - WHY should they click?
5/ Pleasantries - To be pleasant.
I'm going to re-write one of your CTAs to illustrate this.
Here's the CTA for an excellent cooking video I'm reviewing this week.
But, if the aim is to convince the viewer to watch another video... we can make this 5x better...