Not every kids' app needs to compete for attention. Especially at bedtime.
When I started building Storyboat, I wanted something quieter.
Gentle narration, slower pacing, and stories that give little minds room to wander.
Here's a little glimpse of what we're making. 🌙
I’m removing mandatory sign-up from Storyboat.
Sounds like a simple UX improvement.
Except sign-up touches everything: subscriptions, cross-device access, analytics, account recovery.
I’m now spending days untangling it all.
Funny how much engineering it takes to make an app ask for less.
You build something genuinely useful. Then spend your days signing up for obscure directories, filling out the same forms 50 times, and paying strangers for backlinks.
All to convince Google your product deserves to exist.
We've turned discoverability into a bureaucratic side quest.
I hate that I'm playing along.
I’m debating whether putting Storyboat’s full stories on YouTube is smart growth… or just giving away too much.
YouTube could become a great discovery channel.
But if parents can watch every story there for free, what’s the reason to install the app?
The tricky part is deciding how much of the product should also be the marketing.
A couple of Storyboat users have come from ChatGPT.
Which is fascinating because I have no idea what they asked.
“bedtime stories for kids”?
“alternatives to YouTube before bed”?
“apps that read stories aloud”?
SEO at least tells you the search query.
AI discovery feels like getting traffic from a search engine with the search box hidden.
I’m trying to figure out how to optimize for that.
Okay, finally going to start using X properly.
I’m Jay. Currently building Storyboat, a bedtime stories app for kids, and learning a ridiculous amount along the way.
I’ll share what I’m building, things I’m figuring out, mistakes, and whatever else catches my attention.
Hi 👋