The accounts that actually taught me something about SaaS:
— never hyped a launch
— talked burn rate in public
— admitted a pricing model failed
— had receipts, not vibes
— disappeared on weekends to hike
That’s the list. You know if you’re on it.
The founders worth following don’t post “we hit $x ARR.”
They post “here’s the conversation that almost ended the company, and what we did after.”
If that’s your feed, hi.
Nobody warns you that scaling SaaS past $1M ARR is mostly:
— cash flow math at 11pm
— telling your cofounder something they don’t want to hear
— a pricing change you’re terrified to ship
— distribution that fails 4 times before it works
If you post about this, I’m in.
Red flags in a founder’s feed:
— posts ARR, never mentions burn
— “distribution” means buying ads
— no failed launch ever mentioned
— pricing copied from a competitor
— hasn’t had an uncomfortable cofounder talk in 12 months
If your feed avoids all five, you’re who I follow.
If your feed has:
— founders who know their burn multiple cold
— hard cofounder conversations, not highlight reels
— pricing takes that start fights
— AI/SaaS with real numbers attached
— a trail run before the markets open
You’re already following the right people.