Jason Xu

[Jason Xu @jayexlaw]

The GC googling "M&A lawyer for logistics businesses" isn't finding your firm - because you don't have a page for it. Low volume, yes. But no competition either.

Build the page. Own the niche. Be the only result.

[Jason Xu @jayexlaw]

Law firms ask me how many articles they need to rank?

My answer: however many your top competitor is publishing - at minimum. That's your floor.

Every article you publish closes the gap. Every month you don't, it gets wider.

[Jason Xu @jayexlaw]

$1M+ in new revenue. One law firm. One year. Three steps.

➡️ Lawyer-led website rebuild
➡️ Expert content on Google + AI search monthly
➡️ Patience

No ads. No gimmicks. Just a system that compounds.

Build something you own - or keep renting your pipeline.

[Jason Xu @jayexlaw]

A GP is a great doctor. But you wouldn't trust one with your heart.

Your firm's marketing is no different. It takes someone who understands how legal clients think - and why they choose one firm over another.

I was that lawyer. DM me. 📩

[Jason Xu @jayexlaw]

Losing clients in 5 seconds? The fix is free.

Add an estimated read time to your blog posts. It sets the expectation. They stay, read, and trust.

Without it, they bounce - straight to your competitor.

[Jason Xu @jayexlaw]

Sometimes growth means destroying half of what you built.

More content ≠ more authority. It means dilution.

Pick one practice area. Cut everything that doesn't serve it. Own that space completely.

If your site covers everything, it ranks for nothing.

[Jason Xu @jayexlaw]

The career I walked away from is the reason every client hires me.

It wasn't just the results. It was the fact that I've actually been a lawyer.

No generic agency can replicate that.

Tired of explaining yourself? You don't have to anymore. DM me, LET'S TALK. 💬

[Jason Xu @jayexlaw]

Getting a website built isn't the finish line. It's not even the starting line.

No visitors = no clients. Simple.

At Commersion Legal, we handle both: traffic and conversion. Former lawyers who know how your clients think.

DM me and I'll take a look. 📩

[Jason Xu @jayexlaw]

350 articles. Zero quality leads. Why? Most of the content had nothing to do with the work they actually wanted. Spread content = diluted authority.

Publishing without strategy isn't SEO - it's just writing.

More content isn't the answer. The right content is.

[Jason Xu @jayexlaw]

A posting schedule doesn't grow your firm. Published content does.

Google doesn't reward your cadence. It rewards content being live and findable.

If it's ready, ship it. Sitting on it isn't discipline - it's self-sabotage.

[Jason Xu @jayexlaw]

Most law firm SEO stops at rankings. We go deeper - into how your ideal clients actually think, feel, and decide when the stakes are high.

That's the combination of law and psychology we bring. DM me if that matters to you. 📩

[Jason Xu @jayexlaw]

Website first and SEO later? That’s the wrong order.

SEO should shape your pages, messaging, positioning, and client journey from day one. At Commersion Legal, former lawyers build websites around your ideal clients and industries.

Build for visibility, trust, and conversion.

[Jason Xu @jayexlaw]

Leaving corporate law wasn’t about walking away -it was about building better.

I saw a gap for a website and SEO agency that truly understood lawyers, so I started Commersion Legal. Left practice, but not the profession.

My mission is helping lawyers reach the right clients.

[Jason Xu @jayexlaw]

SEO isn’t a shortcut to "free" leads.

It’s a long-term investment in how your law firm is seen, trusted, and remembered. Clear positioning, consistent content, and authority attract clients who value your work.

Don’t just build rankings- build a reputation that drives demand.

[Jason Xu @jayexlaw]

"Dress the way you want to be perceived" has been on my mind lately.

Showing up on camera has made me more intentional about style. I want my look to reflect my legal experience and the quality of my work-without losing my personality.

My wardrobe and brand are evolving.

[Jason Xu @jayexlaw]

Months of legal articles. Still no rankings. Here's why:
Google can't categorise a firm that writes about everything. It needs a clear signal. One practice area. One client type. Consistent depth.

That's how smaller firms beat bigger ones on search.

[Jason Xu @jayexlaw]

Your clients set your ceiling. Work with firms who demand excellence and you rise. Settle and good enough becomes your standard too.

If you're ready to change that - DM me. 📲

[Jason Xu @jayexlaw]

You wouldn't build your firm on a property you don't own 🏠 - so why build your pipeline on one?

Ads disappear the moment you stop paying. SEO compounds. It's the only investment that builds a permanent home on Google.

Own the asset. 🔑

[Jason Xu @jayexlaw]

Google just killed FAQ schema. Here's what it means for your law firm: NOTHING 🚫.

FAQs were always about answering client questions - not gaming rankings. The shortcut is gone. The purpose isn't. Keep writing them.

Write FAQs for your clients, not for Google ✅

[Jason Xu @jayexlaw]

No one scrolls past a full-screen stock image to find an answer. They hit back and click your competitor instead.

You've done the hard work of ranking - don't let a generic image undo it.

Remove the friction. Start with the answer.