Jay Fenster

The New York Times once said I shape the cultural imagination but now I just mostly write about out of home advertising

marketing manager @ OUTFRONT Media

[Jay Fenster @jayfenster]

https://t.co/80ZuuiILos

[Jay Fenster @jayfenster]

Bright side of Grand Theft Auto VI being delayed until next May is I can claw back the week of PTO I was planning to take upon release.

For now, I wrote about the real-life OUTFRONT billboards featured in GTA V and the cultural significance behind them.

https://t.co/Xy2VeDndSt

[Jay Fenster @jayfenster]

Bank of America sponsored the Boston Marathon last year and made a big splash with this OOH campaign that the @YourOAAA just named winner of the Local Media Plan Awards. I wrote about it for Brand Central Station. https://t.co/Ptmqlfcyym

[Jay Fenster @jayfenster]

International tourism may be down but domestic travel and staycation demand is still strong. I wrote about five ways how OOH can help travel & tourism advertisers make the pivot. https://t.co/la7y9Um60z

[Jay Fenster @jayfenster]

Programmatic might be a second language for brand marketers but imagine your first day with a DSP if you own a roofing company. My latest on the OUTFRONT blog is an OOH FAQ intended to help demystify the world of programmatic digital out of home. https://t.co/7MNbRo2fMS

[Jay Fenster @jayfenster]

Imagine going on Shark Tank to hear your product is a waste of time & your customers are clowns. Then you build it to a $15M brand on the shelves of Target, Walmart, & CVS.

Read about @TheLipBar & other Shark Tank success stories at Brand Central Station. https://t.co/sa2QViuxy1

[Jay Fenster @jayfenster]

It's 2025 and I'm writing blog posts about @steveaoki caking people. This time it was the founder of @NeuroGum, the TikTok-favorite gum brand (in which Aoki just invested). My latest on Brand Central Station. https://t.co/gMbztoL0UR

[Jay Fenster @jayfenster]

Sophomore slump? Not here! I ran it back on Brand Central Station for a look at how @OUTFRONTMEDIAUS helped @PBR Teams build on its successful inaugural season. https://t.co/ygxqOSBTth

[Jay Fenster @jayfenster]

Trends o'clock is my favorite time of the year! Forgive the mixed metaphor, I'm just excited to share the 2025 OUTFRONT Advertising Trends Report, authored by yours truly. It's 50+ pages of insights into consumers, the advertising industry, & out of home.

https://t.co/I9z0RjZQ9h

[Jay Fenster @jayfenster]

Media buyers ranked OUTFRONT second in delivering large audience reach and third in cost efficiency and brand safety. Why does that matter? Visit Brand Central Station to find out. https://t.co/u3MLgGsA8m

[Jay Fenster @jayfenster]

Have you seen the latest research from @YourOAAA? Lots of actionable insights about social out of home. I wrote up five key takeaways from @HarrisPoll 's findings over at Brand Central Station. https://t.co/NvJsLBmI0o

[Jay Fenster @jayfenster]

Did you know that Times Square is home to the world’s largest, longest-running digital public art program? It’s true! This place is more than meets the eye. My latest on Brand Central Station pulls back the curtain. https://t.co/DzDGNNqmyD

[Jay Fenster @jayfenster]

I spoke with Monica Obrebski, Chief Marketing & Communications Officer at @CTFoodshare, about how out of home helps the organization fulfill its mission. https://t.co/sjMUV8nhxo

[Jay Fenster @jayfenster]

Be sure to check your kids’ candy after trick-or-treating – I just found a contextually relevant OOH campaign hidden inside a chocolate bar. https://t.co/wLLf3ENe3Q

[Jay Fenster @jayfenster]

After securing naming rights to a soccer stadium, what do you do for an encore? For financial brand Inter&Co, the answer was a massive, multi-format out of home campaign with OUTFRONT. My latest at Brand Central Station. https://t.co/twAPP8bswt

[Jay Fenster @jayfenster]

Travel and out of home make a perfect match – take a dive into this campaign that drove almost 80k visits to St. Petersburg and Clearwater, Florida. New from me at Brand Central Station. https://t.co/cKQenIwoG8

[Jay Fenster @jayfenster]

The US Open is more than a tennis tournament, it’s an event that transcends sports. Advertisers took full advantage with some pretty powerful campaigns. New from me at Brand Central Station. https://t.co/BreV9yD5qg

[Jay Fenster @jayfenster]

Big new report created by me!

Grab "The Twelve Trends of Christmas," @OUTFRONTMEDIAUS' new 2024 holiday shopping trends report, to learn when, where, and how consumers are buying - and what's driving their purchase decisions. https://t.co/ziaWiOwUZL

[Jay Fenster @jayfenster]

If you’ve never advertised in Times Square it can be hard to know where to begin. My latest on the OUTFRONT blog is an FAQ on the subject. https://t.co/ZDS82uqy0l

[Jay Fenster @jayfenster]

Illinois-based @GoBrewing turned to @OUTFRONTMEDIAUS and STUDIOS, our award-winning team of creatives, to help fuel its upward 2024 trajectory. Here's what that partnership looks like in practice. https://t.co/V4Sl6TwdDu

[Jay Fenster @jayfenster]

Advertisers of all kinds are getting into the Olympic spirit with contextually relevant OOH campaigns. My latest on Brand Central Station. https://t.co/vCr2fQA2f0