Jay Fujiwara McCaughrean

15M Followers. Building BigBean.

[Jay Fujiwara McCaughrean @jayfmcc]

My app BigBean just hit #2 in Japan.

You might think it’s because of my 15M followers as an English teacher, but that has less impact than you think..
I haven’t even posted in a month.

I just have a decent product, a good team, and a lot of experience in scaling language apps.

[Jacob Rodri @jacobrodri_]

Bigbean was built by a solo founder and is now only behind duolingo in japan

His strategy:

→ Working with nano and micro creators across Instagram, TikTok and X

→ Making educational ads that don’t mention the app until the end

→ Running the best organic videos as paid ads

This strategy is 100% applicable to any app

[Jay Fujiwara McCaughrean @jayfmcc]

@jacobrodri_ yeah I’m pretty new to x. I’ll start posting more about my app journey.