Jay Gamey

I close the loop on vision, execution and results. | Building

[Jay Gamey @jaygamey]

@iamshackelford Love this

[Jay Gamey @jaygamey]

@zachmstuck 👏👏👏

[Jay Gamey @jaygamey]

Client’s reply after seeing the ads we made:

“Wow, these are phenomenal.”

15 creatives built using AI + human editors.

AI generated the assets.
Humans turned them into real ads.

[Jay Gamey @jaygamey]

Most companies solve one part of the creative flow.

AI generates.
Editors refine.
Agencies bring strategy.
Media buyers manage spend + data.

It’s fragmented.

Separate tools.
Separate teams.
Separate handoffs.

The leverage isn’t in one piece.

It’s in how they connect.

[Jay Gamey @jaygamey]

800+ sales calls in 3 years.

Founders want more creative.
Cheap. Fast. High quality.

They don’t care if it’s AI or human.
They just want it to work.

When it doesn’t — they want iteration.

The friction isn’t talent.

It’s coordination.

The complete workflow doesn’t exist. Yet

[Jay Gamey @jaygamey]

AI makes assets.

UGC clips.
B-roll.
Photoshoots.
Static drafts.

Pieces.

Not the full puzzle.

Hooks, sequencing, variation, refinement — that’s still human.

Speed is solved.

Assembly isn’t.

[Jay Gamey @jaygamey]

Creative expectations are insane.

More volume.
Lower cost.
Faster turnaround.
Higher quality.

Meanwhile performance decays.

Eventually something fails.

That’s not a talent issue.

It’s structural.

[Jay Gamey @jaygamey]

I’ve mostly been building, not posting.

Creative in performance marketing is honestly unstable.

Entrepreneurs pivot fast.
Budgets move.
Performance drops.
Expectations don’t.

AI helps. It doesn’t solve it.

We’ve been rebuilding the workflow around that reality.

More soon.

[Jay Gamey @jaygamey]

@Bears_Hype_Man Bear

[Jay Gamey @jaygamey]

@iamshackelford Clear expectations (briefing) = strong creative, less revisions = increased creative output =. Creative diversity = winners

[Jay Gamey @jaygamey]

@NHLJets Announce this uniform update tomorrow, and sell those #19s!

cc. Huster - @SportsTalkWPG What say you?

[Winnipeg Jets @NHLJets]

Meant to be.

[Jay Gamey @jaygamey]

@iamshackelford Breakfast burrito?

[Jay Gamey @jaygamey]

Diving into lens this morning @foreplayzach

[Jay Gamey @jaygamey]

@jpolly22 Jets in 5

[Jay Gamey @jaygamey]

@NHLJets in 6

[Jay Gamey @jaygamey]

Stronger borders. Better ads.

Too many weak creatives have made it past our checkpoints.
That ends now.

We’re not here to copy briefs.
We’re here to close the loop—on strategy, execution, and results.

Quality over speed.
Effective immediately.

[Jay Gamey @jaygamey]

AI has warped expectations. 24–72 hours used to be fast for ads—now, clients expect perfection in minutes.

But AI alone doesn’t deliver that. Creativity, strategy, and refinement still matter.

We’re testing Ad Packs—AI-assisted, human-curated, ready in 24 hours.

[Jay Gamey @jaygamey]

Ai supports ad creation. It doesn’t replace it.

[Dara Denney @DenneyDara]

If you're doing it right, "using AI for ad creatives" isn't a yes or no question.

[Jay Gamey @jaygamey]

@jeremygeist @iamshackelford @KonstantDesigns Thanks for sharing this @jeremygeist. Great to see you up and running quickly as designed. Reach out if you need any support along the way. 👊