You want to know why I respect BTS? They made their Grammy statement and then moved on. They didn't look back. They haven't written long diatribes as to why they made their decision...they simply said we won't be submitting and that was the end. PERIOD. FULL STOP. DONE. BIGGEST FLEX EVER! Sometimes the truest form of power is silence.
온더램프는 자연의 시간을 담아낸 스위트 라이스 와인입니다.
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한국의 쌀과 누룩, 그리고 물.
오직 자연이 허락한 재료만으로 천천히 발효해
맑은 금빛과 은은한 단맛을 완성시켰습니다.
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단 한 잔만으로도 차오르는 깊은 풍미와 여운.
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온더램프와 함께하는 당신의 시간이
은은한 달빛처럼 빛나길 바랍니다.
Moments on.
OnTheLAMP
7/7.
“we have decided not to submit for the grammys this year.
we hope that music can be heard and appreciated for what it is, rather than being defined by region or language.
thank you to army and to everyone who has always supported us.”
I don't think people fully understand the magnitude of this decision.
Some of the music industry's most respected producers, writers, engineers, and creatives worked on ARIRANG. A project built to the highest artistic standard. One producer even spoke publicly about hoping the album would receive Grammy recognition.
Then the Recording Academy introduced a category specifically for Asian pop.
And BTS chose not to submit.
Think about that. The biggest musical project of the year. One of the strongest commercial and artistic contenders. A project that could have competed across multiple major categories. It simply won't be in the race because the artists chose principle over prestige.
Moves like this don't happen often. When artists at BTS' level willingly walk away from the biggest stage in music, the conversation shifts because of what they refused to endorse.
BTS announces they will not submit their music for the 2027 GRAMMY awards, following the Recording Academy’s addition of an Asian-focused category:
“I hope music itself can be heard and loved rather than being distinguished by region or language.”