Jay Gupta

I help run and optimize founder-led YouTube podcasts | A few shows at a time | 51.3M+ views so far...

[Elon Musk @elonmusk]

True

[Jay Gupta @jayyygupta]

@JAKETRINDER_ Definitely, I’ve noticed the same with my clients. They trust the process and let it compound.

[Jay Gupta @jayyygupta]

@Codie_Sanchez Exactly, the one who gossips the most is the same person who causes the drama.

[Jay Gupta @jayyygupta]

@JustinBrady It depends on the audience and the type of content, but you can still reach a wider audience even within your niche. But yes not every episode has to be focused on reach. A mix of content types works best.

[Jay Gupta @jayyygupta]

Unpopular opinion: Many podcast gurus say views are vanity metrics for YouTube podcasts, but the reality is if done right, you get both views and business deals.

[Jay Gupta @jayyygupta]

@denk_tweets Content is everywhere, but it should sound like you. Your perspective is what makes it unique.

[Jay Gupta @jayyygupta]

@IAmSteveHarvey The quickest way to lose yourself is to not stand up against disrespect.

[Jay Gupta @jayyygupta]

@Investmentkage I don't think renting is better than having your own property.

[Jay Gupta @jayyygupta]

@DavidCarbutt_ Youtube always change my life, it give me a space where I can help founders to build their podcasts.

[Jay Gupta @jayyygupta]

@MarioJoos There are a lot of things that go into creating a winning thumbnail.

[Jay Gupta @jayyygupta]

@LewisHowes Your habits are the reflection of your life.

[Jay Gupta @jayyygupta]

@AFitTrader Thanks, bro

[Jay Gupta @jayyygupta]

How we took a struggling YouTube podcast to 12M views  (with our A/B testing packaging system)

He was creating solid content about entrepreneurship. Great guests. Consistent publishing schedule.

But his show averaged just 12,000 views per month. And they couldn't break through the noise.

One day he said to me: "My content is solid. My guests are incredible. But I can't get views. What am I missing?"

I suggested they implement our data-driven A/B testing packaging system.
- Because your thumbnail has 0.5 seconds to stop the scroll.
- Because your title has 2 seconds to make someone click.
- Because packaging beats content quality every single time.

Here's what we did next:
1) Created 20+ thumbnail variations for every episode before launch.

2) Ran them as Meta ads to test which packaging got the most clicks.

3) A/B tested again after YouTube launch and optimized based on real data.

The result? Monthly views exploded from 12K to 677K. 40x increase in just 6 months. Gained 210K new subscribers.
Went from zero sponsors to landing Amazon, Spotify, HubSpot, Square, and Notion.

The content didn't change. The packaging did.

[Jay Gupta @jayyygupta]

@dickiebush This is about working on something so consistently and relentlessly that you’ll achieve success automatically.

[Jay Gupta @jayyygupta]

@theo_jil Your attention is precious, especially when distractions are everywhere, so you need to protect it at all costs.

[Jay Gupta @jayyygupta]

@Laraacostar From the perspective of someone who lives and breathes YouTube podcasts, this is great.

[Jay Gupta @jayyygupta]

@Dearme2_ Today is the day you need to commit to creating that five-year vision of your life.

[Jay Gupta @jayyygupta]

@chrisgirbu @brezscales Short-form needs specific strategy like the long-form contents.

[Jay Gupta @jayyygupta]

@Save_A_Man The simpler you make things, the more space you create for creativity.

[Jay Gupta @jayyygupta]

@mws Followers comes from the content you post.