When @kobebryant invested 6 million with @DrinkBODYARMOR in 2014 he was told the success rate would be 1%. His response - those are the best odds Iโve ever had ๐#cpg#investing
Coca-Cola is officially buying full control of BodyArmor for $5.6 billion, valuing the sports drink brand at $8 billion, per @WSJ.
Kobe Bryant's 2014 investment: $6 million.
Its worth now? Roughly $400 million, inherited by his family.