Justin Coltharp

Started out in roofing around 8 years ago, worked for a company that didn't care about it's customers or team, So I decided to build Pinnacle Roofing Group.

[Justin Coltharp @jcatob]

@borjafat seo

[Justin Coltharp @jcatob]

Just wrapped up at an AI workshop this week; and if there's one thing that's crystal clear, it's this: the pace of change is no longer something you can afford to ignore.

AI isn't a trend. It's not a maybe. It's the new baseline for how businesses operate, compete, and grow.

The question was never *if* you'd need to integrate AI into your business, it's whether you'll do it on your terms or be forced to catch up later.

The window to get ahead of this is still open. But it won't be forever.

#AI #BusinessGrowth #FutureOfWork #Leadership

[Justin Coltharp @jcatob]

A roofing company using AI? Yeah. And it’s a game changer.

Here’s how I’m actually using AI in my business right now:

1. CONTENT CREATION
I use AI to help draft social media posts, blog content, and customer communications. It doesn’t replace my voice. but it gives me a starting point so I’m not staring at a blank screen for an hour.

2. CUSTOMER FOLLOW UPS
AI helps me write better follow up emails and texts after estimates. Faster response time, more personal, and I can handle more leads without dropping the ball.

3. ESTIMATING ASSISTANCE
I’m exploring AI tools that help with material takeoffs and estimate generation. It’s not perfect yet but it’s getting better fast. The time savings are real.

4. MARKETING STRATEGY
AI helped me build a 3 month content calendar with platform specific posts, hashtag strategies, and posting schedules. What would have taken a marketing agency weeks took a fraction of the time.

5. TRAINING & EDUCATION
I use AI to stay current on building codes, material specs, and industry best practices. It’s like having a research assistant available 24/7.

The trades are behind on adopting this stuff. That’s an opportunity if you’re willing to learn.

AI doesn’t replace the work. It makes the work around the work faster.

[Pinnacle Roofing Group LLC @Pinnacle_RoofG]

Tear-off underway on this Clermont roof replacement. Our crew is removing the old roofing system down to the deck, exposing years of wear and deterioration that needs to be addressed before the new roof goes on.

#ClermontRoofer #centralflroofing #roofreplacement

[Justin Coltharp @jcatob]

Most people don’t see the 4:50 AM alarm.
They don’t see the truck loaded at dawn.
They don’t see the calls, the estimates, the rejections.
They see the finished roof. The 5 star review. The growing company.
Building something real means showing up before anyone’s watching.
That’s the part most people skip. And it’s the only part that matters.

[Justin Coltharp @jcatob]

@WorkflowWhisper WORKFLOWS

[Justin Coltharp @jcatob]

@WorkflowWhisper Opus

[Justin Coltharp @jcatob]

@AlfieJCarter Claude

[Justin Coltharp @jcatob]

@indexsy Localrank

[Justin Coltharp @jcatob]

@indexsy LOCALRANK

[Dan Martell @danmartell]

Stop treating success like it belongs to people smarter than you.

It belongs to people who act despite not feeling ready.

Why not you?

[SMB Attorney @SMB_Attorney]

You have to wake up with unshakable confidence that it’s all going to work out, probably in different and better ways than you can even imagine. But in order to get the most out of it, you have to get up and get the fuck after it.

[Justin Coltharp @jcatob]

When it comes to marketing for your business, you need to have at least basic knowledge of how everything works before hiring an agency. If you don’t understand the basics, how can you ever hold them accountable. They will just show you metrics that make them look good.

[Pinnacle Roofing Group LLC @Pinnacle_RoofG]

At this roof replacement in Deltona, FL we see the underlayment has been layed and shingling has started. This roof has the Atlas Pinnacle Pristine roofing system in the black shadow color.
https://t.co/EBPT6t7vln
#roofreplacement #roofer #roofernearme #deltonaflroofing

[Pinnacle Roofing Group LLC @Pinnacle_RoofG]

We would like to thank The City of Sanford and The City of Debary for putting on two wonderful parades this weekend. We had a blast constructing and showing the floats at both events.
For more Events:
https://t.co/FcXW6M4Hty
https://t.co/i02vdssf7V

[Pinnacle Roofing Group LLC @Pinnacle_RoofG]

Tear off underway at this roof replacement in Melbourne, FL. Old roof is coming off and decking inspection is taking place.
https://t.co/edV4pxcUaD
Pinnacle Roofing Group
[phone]
403 Chairman Ct, Suite 1, DeBary, FL 32713
#centralflroofing #roofreplacement #roofer

[Justin Coltharp @jcatob]

@Pinnacle_RoofG 😎

[Justin Coltharp @jcatob]

This will be the standard going forward. We have the entire team engaged taking notes to help each other. It has also helped with comaraderie.

[Justin Coltharp @jcatob]

We have been doing daily Sales Demo role play, It has been incredibly helpful to the entire team. It is crazy how tweaking ways we say certain things can change the entire sales experience.