Jennifer Beer

Communications specialist in arts and education. Adventurer. Musician. Volunteer. #CurtinPRDegree #mmk520curtin

[Jennifer Beer @JCBeer]

Canva creations, Snap filter and roll, it's all happening in our jam session #transmediastory

[Jennifer Beer @JCBeer]

Students are braving the rain to film video outside for the brief in the session jam. Creativity at its best! #transmediastory #intrigued

[Jennifer Beer @JCBeer]

#transmediastory students where are you? We have baked goodies and are ready to jam @CurtinPRdegree

[Lydia Gallant @GallantLydia]

WA PR State Awards night #priawa catching up w/ new & established friends @1CathyJ @KatharinaWolf @ElundJude @JCBeer #celebrateprinwa

[Jennifer Beer @JCBeer]

In times of a crisis influencers are brand advocates that can build trust #transmediastory

[Jennifer Beer @JCBeer]

@curtinuni where are you TMS student #interagency

[Jennifer Beer @JCBeer]

Giving excuses (in this case 'fake news' being disseminated) does not facilitate respect. #transmediastorychat https://t.co/KBXIjSk7NA

[Emilie Jones @frankyanclement]

When you start on the defensive you deny the impact and ownership of the crisis. #transmediastorychat

[Jennifer Beer @JCBeer]

Well that's a wrap. Great discussion everyone. I could keep chatting all day. See you in class in teaching Week 8. #transmediastorychat

[Jennifer Beer @JCBeer]

Yes her speech was one of defiance and did not address allegations of abuse by the military. This does not instil trust #transmediastorychat https://t.co/bn5P1dlgmb

[Jennifer Beer @JCBeer]

Yes and compare that to what Jetstar are doing in Australia at the moment. Very different. #transmediastorychat https://t.co/lssnBVwLn9

[Jennifer Beer @JCBeer]

#transmediastorychat So what have you learned from the Myanmar case this week and Aung San Suu Kyi response? Is she trustworthy?

[Jennifer Beer @JCBeer]

Their actions immediately following this incident (continued business as usual) severely damaged their reputation. #transmediastorychat https://t.co/BXIE6GhGGB

[Kohdz S @_Hallsy6]

@JCBeer Th Dream World incident last year - the PR team made a lot of errors within the first 48 hours of that incident. #transmediastorychat

[Jennifer Beer @JCBeer]

Yes that is a good example for its time using traditional media. Can you think of any that used social media well? #transmediastorychat https://t.co/qFpMn94ayn

[Travis Lewis @trav_lewis]

@JCBeer #transmediastorychat Tylenol case is a great example of crisis management

[Jennifer Beer @JCBeer]

Yes and having the correct information ready to give them can help you as they can be a reputable source #transmediastory https://t.co/3w1adt1lE4

[Emilie Jones @frankyanclement]

When traditional media call for more information you know you've got yourself a crisis! #transmediastorychat

[Jennifer Beer @JCBeer]

#transmediastorychat Can you think of any recent examples of best or worst case practice in managing crises?

[Jennifer Beer @JCBeer]

@trav_lewis #transmediastorychat So you need to be onto that 'buzz' as soon as possible with the right facts (and as much as you know at the time).

[Jennifer Beer @JCBeer]

@waynesxworld @veemel Yes an authentic voice is essential. #transmediastorychat

[Jennifer Beer @JCBeer]

Great infographic @_hannahdolphin #transmediastorychat https://t.co/0zlvhbrEq0

[Jennifer Beer @JCBeer]

#transmediastorychat So what are some of the signs when issues start to become a crisis?

[Jennifer Beer @JCBeer]

Interestingly, the way you deal with trolls can benefit you because if you respond well you can develop trust #transmediastorychat https://t.co/3NoqjsBjPs

[Nick Jones @nickwithnumbers]

@veemel No internet connection....and trolls #transmediastorychat