jcchomp

[jcchomp @jcchomp]

Communication from the organization must be convenient, helpful, accessible, and shareable for the audience. #psc511b #audience

[jcchomp @jcchomp]

@MlleHolland @jkrohrs #psc511b #audience

[jcchomp @jcchomp]

@MlleHolland @jkrohrs When things fail or change drastically, what a great way to pivot into a different method that could be working better than before! 🙂 If the organization is not with the current trends, then they could start to loose their audiences.

[jcchomp @jcchomp]

@VivianPerezCha1 @jkrohrs #psc511b #audience

[jcchomp @jcchomp]

@VivianPerezCha1 @jkrohrs Great observation! Not only the budget, but the time, efforts and importance of a proprietary audience development.

[jcchomp @jcchomp]

Rohrs highlights the four rights of joins that includes 1. The right message, 2. To the right person, 3. At the right time, 4. Through the right channel. #psc511b #audience

[Jaclyn Holland @MlleHolland]

Audience by @jkrohrs encourages orgs to engage with audiences on an individual, human level. Allow audience members to reveal their individuality and make personal connections to the product. #audience #psc511b

[jcchomp @jcchomp]

@lauraburnsnc I love to share articles, blog post, or images of an organization to show the hard work they do in the community! More than likely that will lead the viewer back to the organization's website to find more information! #psc511b #audience

[jcchomp @jcchomp]

@meganthropic333 @socionerd88 @NWCrabtree @PPact @PPFA Great insight! Any type of engagement from the community will give the nonprofit insight what method works, what information they care for and how they want to be engaged.

[jcchomp @jcchomp]

@MlleHolland This is great! Even though PP is a health care provider, it is vital to be aware of local policies that could influence how the care is given.

[jcchomp @jcchomp]

@meganthropic333 @PPFA Yes! Their response to Susan G Komen's not providing funds was a perfect example. They did not pit on Komen but rather engaged with PPFA's supporters which ended up with more funds and more supporters.

[jcchomp @jcchomp]

@the_acrc Completely agree! You never know who and which method individuals are looking at to see the news and updates that your organization will provide. Best to update all platforms!

[jcchomp @jcchomp]

@VivianPerezCha1 This is awesome! It is vital to have a team to oversee the digital efforts otherwise, they may not be able to keep up with trends/news.

[jcchomp @jcchomp]

Organizations have to ask their community about their needs. #psc511b #strategy

[jcchomp @jcchomp]

Continuous engagement and messages are powerful in reaching consumers and potential consumers. #psc511b #strategy

[jcchomp @jcchomp]

Call-to-action. When Susan G Komen decided not to no longer fund the 19 local PPprograms, Planned Parenthood responded quickly and asked individuals to sign “I Stand with Planned Parenthood” on Facebook. Utilizing this tool allowed everyone to back PP. #psc511b #strategy

[jcchomp @jcchomp]

The power of storytelling is important for nonprofit organizations and those who receive services. Storytelling empowers their voices to be heard than just a statistics. #psc511b #strategy

[jcchomp @jcchomp]

Planned Parenthood’s 5 Lessons for Attracting Social Media Support by Suzanne Perry from 2012 offers applicable information that can be utilized in today's digital era! #psc511b #strategy

[jcchomp @jcchomp]

https://t.co/AtTDPMqRbG Brand Essence Exercise #psc511b   #Brand