thanks for including me @iamsternlicht!!
3 quick things we believe @wecreatenoise:
- brands need a robust and 360° distro strategy
- brands need to prioritize creative and content
- brands need to think like a media company
Casper sells on Amazon. Peloton treads in Dick's Sporting Goods. Allbirds fly via Nordstrom.
Ty Haney and investors from @ForerunnerVC, @LererHippeau, @HeadlineVC and marketer @joelaresca told me that DTC, as we once knew it, is over. So what's left?
https://t.co/9kqp39yGmf
I’ve gotta take a few minutes to write my postscript, through tears and shaking hands. Will be back in a few minutes and continue back with the fun. Going to take this one deep into the night.