Departing #CannesLions2023 and am on the fence re: highlight: the @lizzo show (amazing), at the @MediaLink party?; or my chance elevator encounter with @karaswisher where I went embarrassingly fan boy. 🤦🏼♂️🤷🏼
Great talking with @SeansMuller from @iSpottv about the differences between media measurement and setting the value of television advertising, or what's known as a currency 💱 Special thanks to @ComcastAds / #AudieceXpress: https://t.co/mk5hl8bhQb
#tvratings#mediameasurement
The last couple of years have seen explosive growth for alternative TV currency and measurement. iSpot CEO & founder Sean Muller tells @Beet_TV why he’s excited for the Joint Industry Committee to unite the TV ecosystem. https://t.co/DZ7jrIwcL0
"It is widely expected the upcoming TV/video upfront will have marketers allocating a greater share of their ad budget toward connected TV. This will make cross-platform audience measurement far more important than in previous years." More at @Forbes: https://t.co/totoW6dEAf
Which pharma brands spent the most on national TV ads for prescription drugs last year? @FiercePharma uses iSpot data to dive into the top 10 list, including Dupixent (@SanofiUS/@Regeneron), Rinvoq (@AbbVie), Entyvio (@TakedaPharma) and more: https://t.co/0aLT14Hzre
Today we’re excited to announce iSpot has been selected as a preferred measurement provider for @TripleLift, the innovative advertising technology company behind CTV’s IN-show ad experiences. Read more about the partnership, here: https://t.co/6ZgpFJIv64
iSpot is honored to be recognized as one of the 12 hottest adtech companies of 2022 by @BusinessInsider. Thanks to our incredible team and portfolio of clients and partners for a great year. We can't wait to show you what we have planned for 2023! https://t.co/ecAVuK88ct
Did you see @ElvisMovie this weekend? Catch up on all things Elvis with the new Elvis Presley Channel on VIZIO featuring the King's films, specials, lifestyle content and more: https://t.co/O0haavnJWZ
Thanks to our industry partners and friends for making this an excellent #canneslions2022! This week at events with @BrandInnovators, @Yahoo, @ispottv and @MediaLink we all got a little smarter, grew a little closer, and laid an even stronger foundation to succeed together.
TikTok is coming to your VIZIO TV!
The @tiktok_us TV app on VIZIO is designed specifically for Smart TVs so you can keep up with the latest trends and their favorite creators on the biggest screen in your home. Learn more at @bcbeat https://t.co/c86qgsGQki
WatchFree+ feels like cable TV, only better. Not only is it free and streaming directly to your VIZIO TV with no sign-up required, but our data-driven personalization and discovery tools helps surface the right programming for each viewer.
VIZIO Ads would love to catch you if we Cannes( sorry). Find us at the MediaLink tent and around town through Friday. Shout to Allison Clarke for kicking things off today and thanks to Infillion for having us! https://t.co/1YO26kC2Ts
In this exclusive interview, VIZIO's Charbel Makhoul details why VIZIO is partnering with Nielsen’s DAR on co-viewing measurement. https://t.co/v1l72mCbor #tvrev#ThoughtLeadersCircle