@RyanJones Yes!! There's a *bit* of a catch-22 here, but I do try to tell clients that are put off by this that it's about being more deliberate with strategy and where we're putting our effort—same as I'd like to do for them. If that's not where ideal business comes from... pass.
@mikkopiippo Had a client that specialized in Go-To-Market software. Every time they used the phrase “GTM strategy” I immediately thought they were referring to tracking setups.
@GregBernhardt4@TomekRudzki If it’s just a pure top-level traffic number, I’d probably take GA over GSC (esp. if you get traffic from non-Google search engines). But I think you get more *actionable* data from GSC (generally).