JDigital.ie

Paid advertising specialists | Revenue Focused Digital Marketing | Cork @jenBryan_

[Jen Bryan @JenBryan_]

Startups right now are under pressure to get burn under control and lengthen their runways.

Here's 7 ways to optimise your Google Ads right now that are proven methods that improve ROI.

These are actionable ways to bring PPC costs down and increase conversions 🧵👇

[Jen Bryan @JenBryan_]

When you get started with paid ads - where should you start? Here's a way to break down whether you need to get started with a social platform or a search platform if you need to choose.

Don't feel like watching the video? Check out the thread below 🧵👇

[Jen Bryan @JenBryan_]

Google Tag Manager is my go to for everything tracking.

But it doesn't natively integrate Facebook.

Why? Because Facebook and Google don't often work well together.

But here's a simple way to get your triggers in Google Tag Manager to fire as custom events in Facebook 👇🧵

[Jen Bryan @JenBryan_]

iOS 14 is crushing small companies right now who want to advertise on Facebook & Instagram.

With tracking disrupted, targeting your audience effectively is also disrupted.

But there are some audiences that are NOT impacted.

Here's what they are and how to leverage them 🧵👇

[Jen Bryan @JenBryan_]

Looking to broaden your stock resources for images? Check these outLooking to broaden your stock resources for images? Check these outLooking to broaden your stock resources for images? Check these outLooking to broaden your stock resources for images? Check these outLooking to broaden your stock resources for images? Check these out.

[Jen Bryan @JenBryan_]

Algorithms change rapidly. Human behavior rarely changes. Habitual behavior in particular. Worry less about cutting through the algorithm. All that needs is strong content. The real battle is connecting and motivating people.

[Jen Bryan @JenBryan_]

Having problems with your adverts since the iOS14.5 updates? Is your tracking accurately set up? Here's a few things to make sure you're getting right. #FacebookAds

[Jen Bryan @JenBryan_]

Exciting to see the new JDigital website up for a @CorkChamber Digital Marketing Award this year! Huge thanks to John & Paul from Magnetic Design Studio who built and did just such an amazing job on the JDigital branding and website this year.

#DigitalCork21

[Jen Bryan @JenBryan_]

Getting started with content marketing? Here are some tips to get started on the right track.

[Jen Bryan @JenBryan_]

Figuring out which of your downloadable resources brings in high value leads versus low value leads is vital when it comes to your budget allocation. Don’t redistribute budget based on the lowest cost per lead. Think about what happens after they download your lead magnet.

[Jen Bryan @JenBryan_]

Why decide between quantity and quality when it comes to content marketing?

Create high value long form content and create a quantity of segments from it by repurposing it smartly.

Get the best of both worlds and you’ll end up with a large quantity of high quality content.

[Jen Bryan @JenBryan_]

When you send an email to your marketing list without sending that crucial test email to yourself first...

[Jen Bryan @JenBryan_]

When you see the LinkedIn Ads Invoice...

[Jen Bryan @JenBryan_]

When you start to have a struggle in your start up that doesn't mean failure. It means you're getting the chance to make things better.

[Jen Bryan @JenBryan_]

Have you started doing split tests on your website yet? They are absolutely key to continuous improvement. When your website is pushed live that doesn't mean it's done. Here's how to get started on split testing.

[Jen Bryan @JenBryan_]

Marketing isn't an overnight success plan for your business. It takes a lot of patience, time and iteration.

[Jen Bryan @JenBryan_]

What are some of the key things you look for in a start up before deciding to work with them as an early employee?

[Jen Bryan @JenBryan_]

If you think your Google Analytics is lying to you it's probably not. Don't get me wrong it is not a perfect data source, but it is reliable. But things can get skewed when you misread the data.

[Jen Bryan @JenBryan_]

When I audit Facebook Ad accounts this is my far the most common issue that is draining budget unnecessarily 👇

[Jen Bryan @JenBryan_]

Excluding Twitter, which social media app do you use the most?