POV: you finally automate your Meta ads with AI and wake up to a banned account. This is happening right now to people using open source MCP connectors with Claude. Iโm breaking down exactly whatโs going wrong and what to do instead. Save this. ๐๐ผ
@JenBryan_ of Lemon7 shared how to master paid marketing as a startup.
A few key lessons:
๐ Identify your customer before you spend a dollar
๐ฏ Google Ads for known problems, Meta Ads for unknown ones
๐ซ Avoid vague targeting, and "set it and forget" campaigns
On May 29th 2023, @JenBryan_ decided to go on a 100 day content challenge to grow her social channels.
During this process, she figured out that video content would make the BIGGEST difference.
She then tested the process with her clients at @VelocityGrowth_ and IT WORKS.
We've invited Jen to deliver a masterclass on social growth on Friday, April 19th at 10 AM EST. Register here to learn how to turn your socials into a cash machine ๐ธ: https://t.co/IC0057wrA9
This is the truth behind gaining 135,000 followers in just 10 months and the reality behind the impact this growth had on my business.
From insightful tips and tricks to candid reflections on what I'd do differently, this video is packed with value for anyone looking to make a mark on social media and understand its implications for their business.
Whether you're new to Instagram or looking to scale up, join as I go through the secrets to my social media success and the lessons learned along the way.
The marketer who relies on trends is destined to fail.
Trends fade, principles endure.
Start here:
1. Understand human psychology
2. Experiment relentlessly
3. Get to know your customer
Drop the latest shiny object and master the fundamentals
"#AI isn't going to steal your job as a marketer. A marketer who can use AI better than you [will]."
@JenBryan_ , CMO and co-founder of @VelocityGrowth_ talks the human element of artificial intelligence and how to unlock its power for paid advertising.
Marketers ๐ค Ai
What people are not realising about AI is that itโs not going to reduce your volume of work.
Itโs going to make room for new work.
The new expectation of the quality of that new work is going to be higher than everโฆ because you have AI.
Elevate > automate.
๐ฏIn the end, comparing LTV to CAC is about ensuring your company's profitability. It's about being wise with your spendings and understanding the value of a customer over their lifetime with your business. So keep an eye on that ratio! ๐
๐Successful customer acquisition means attracting customers who are most likely to do business with you. But once you've got them on board, how do you ensure that your acquisition strategies are actually profitable for your business?๐ง Let's talk about it...๐
๐How can you optimize your LTV:CAC ratio, you ask? It's simple: focus on conversion rate optimization, use the right acquisition channels for your customers, and build customer loyalty through excellent service and feedback-driven improvements.
With these core elements, it's important to remember that creative management is ongoing and iterative.
Stay relevant, consistent, and continuously improve with changing trends and feedback.
7) Analytics
Use analytics to:
- Evaluate performance
- Measure ROI
- Make informed decisions
Track metrics such as clicks, conversions, and engagement.
Use metrics to optimize ads for performance.