Jo Dimeloe

#SocialMedia & #Facebook Ads strategist. Helping businesses get noticed on social media. London Life. Coffee fuelled.

[Jo Dimeloe @jdimeloe]

Despite my last post talking about how much that can be done to grab those last-minute sales before Christmas... that's me signing off for 2019! It's been an amazing year and I've left everything in very capable hands so I'm off for some serious family t… https://t.co/t0L0jqOBWB

[Jo Dimeloe @jdimeloe]

If you're a small e-commerce business then you'll know this already - it might only be 2 weeks until Christmas but there's no time to rest. Lots of people are still shopping and there are so many ways to turn their heads your way. Tactics like free next … https://t.co/VQ0CPF081y

[Jo Dimeloe @jdimeloe]

I'm taking 2 WEEKS OFF over Christmas! I still can't quite believe it - I'm not sure I've taken any 'official' time off since I started freelancing, always checking social channels, posting, engaging and checking ads manager. I'm lucky to have built up a… https://t.co/XsD478ygdU

[Jo Dimeloe @jdimeloe]

Phew! It's been a busy few weeks in the run-up to Black Friday - I'm working with lots of lovely, independent businesses and while Black Friday discounts are a real stretch for them, many of them have decided to get involved in order to increase revenue … https://t.co/gJD8ISeHXa

[Jo Dimeloe @jdimeloe]

I try to avoid pictures of my kids on my work account so have had to crudely crop out the one who’s face is showing! This little skeleton is very excited about trick or treating tonight - definitely more than me!! 🎃 #happyhalloween #trickortreat https://t.co/1pL0Zq9Esb

[Jo Dimeloe @jdimeloe]

Time for the school holiday juggle - this time coming to you from Glasgow! #havelaptopwilltravel #schoolholidays #flexibleworking https://t.co/CRZPP62Oak

[Jo Dimeloe @jdimeloe]

Anyone who has run a social media channel for their business (or someone else's!) will know that once you start, you can't stop! If you want to grow an engaged and loyal following, there are some key principles to follow that will keep that algorithm hap… https://t.co/lGIf8U7x34

[Jo Dimeloe @jdimeloe]

Weekends = family time 😍⠀⠀⠀⠀⠀⠀⠀⠀⠀

#weekendvibes #flexibleworking #timeout #familytime https://t.co/xE8kE1Fe08

[Jo Dimeloe @jdimeloe]

Have you heard the saying 'sell the sizzle, not the sausage'? A bit of an oldie in the marketing world but the sentiment is still the same, especially in the fast-paced world of social media. Think carefully about the benefits of your product/service and… https://t.co/FvAAQtzaEa

[Jo Dimeloe @jdimeloe]

@bryonieb @doisyanddam Oh well done!! Yes it is delicious! 😋

[Jo Dimeloe @jdimeloe]

Don't get too excited - this isn't a chance to win chocolate! This is a competition that I ran for my fabulous client @doisyanddam over the summer to win some of their brand new Nut Butter Cups, promote the new product and increase their Instagram follow… https://t.co/HqyD1GrKoR

[Jo Dimeloe @jdimeloe]

I don't know about you, but I'm NOT a fan of talking about Christmas in September. BUT if you are a small business and want to get your products in front of your target audience during the festive season then you need to start planning now! The big brand… https://t.co/RVQhlES9vh

[Jo Dimeloe @jdimeloe]

What's your why? It's a question I hear a lot these days. These are my why, no question at all. They are why I choose to work for myself, to be in charge of my own diary, work flexible hours and be able to be there for my boys when they need me. It's not… https://t.co/aNF82gvI8U

[Jo Dimeloe @jdimeloe]

One of the questions I often ask - why do you want to do that? What's the objective? With Facebook advertising, in particular, it's essential to understand WHY you want to advertise, what are you expecting to get out of it, what results are you hoping fo… https://t.co/BdvGckFht2

[Jo Dimeloe @jdimeloe]

Phew! It's been a busy summer work-wise and family-wise which meant I needed to take a bit of a break from my own social channels (how ironic!). But with my youngest son now at school (sob!) things are changing around here and I now have lots more time t… https://t.co/hZ5aMJv58r

[Jo Dimeloe @jdimeloe]

Back from holiday and back to work! These summer months are a great time to start planning for the second half of the year. Seasonal sales, dare I even mention Back Friday and (argh!) Christmas are not too far away - I can help you get your FB ads planne… https://t.co/NnMzlTb5t6

[Jo Dimeloe @jdimeloe]

It's been a while since I had an office and an official 'desk' but I still remember the joy of putting on the out of office email when you were going on holiday! I'm taking a few days out for a whirlwind trip to NYC so I'll see you on the other side!… https://t.co/oNwAazbHM8

[Jo Dimeloe @jdimeloe]

ROAS (Return On Ad Spend) is the online advertising equivalent of ROI (Return on Investment). It's such an important metric when you're running paid social campaigns - essentially measuring how much you put in vs. how much you get out. It's directly link… https://t.co/7h7paNGEBQ

[Jo Dimeloe @jdimeloe]

Do you ever run any competitions on your social channels? Or partner up with complementary brands to do a giveaway? In my experience, these can work really well to engage your followers and widen your reach if they are done properly. For them to be effec… https://t.co/VBHJq7LpjJ

[Jo Dimeloe @jdimeloe]

If there's one thing that's a given with Facebook and Instagram advertising, it's that you've got to keep thinking of the next message, the next campaign. You might have found a campaign that's working but you can't leave it alone for too long - it needs… https://t.co/p8UQdHTNVO