Jeff Cushing

#Insights and #analytics consultant at Aperture Insights LLC

[Jeff Cushing @Jeff_Cushing]

"No one ever got fired for choosing IBM."

That line is decades old — but it's still an accurate description of how B2B purchase decisions get made.

See what this means for your B2B brand strategy.

https://t.co/hunmXSjEOt

[Jeff Cushing @Jeff_Cushing]

From SEO to GEO: most reporting is still stuck in SEO-era dashboards while AI answers become the new “page one.” I broke down how to actually measure brand visibility in AI search + the tools leading the way.https://t.co/vk218rWrKh
#AIsearch #PR #SEO #GEO

[Jeff Cushing @Jeff_Cushing]

Traditional SEO won’t cut it in an AI world. Here’s how to earn trust (and citations) from algorithms:
https://t.co/XbAIGqur4m

[Jeff Cushing @Jeff_Cushing]

Is your brand’s digital identity ready for AI-powered search? Discover why algorithmic trust is the new marketing frontier—and how you can get ahead https://t.co/XbAIGqur4m

[Jeff Cushing @Jeff_Cushing]

#Recommerce was already a surging trend, especially among Millennial and #GenZ consumers. Now, economic uncertainty posed by recent tariffs is adding fuel to the fire.

See the impact of #resale on the #Apparel market and the implications for brands.
https://t.co/LkWWn8Rpj1

[Jeff Cushing @Jeff_Cushing]

#Recommerce is the hottest trend in #retail, especially for #apparel. See what's driving the resale #trend and the key implications for brands.

https://t.co/3HQ9jtrPR5

[Jeff Cushing @Jeff_Cushing]

@colleen_cushing @JetBlue @JetBlue as the account shows, this is YOUR mistake. Please fix this. We are running out of time

[Jeff Cushing @Jeff_Cushing]

Brands like @Strava, @CoorsLight, @jackboxgames, and others don’t shy from awkwardness. Instead, they leverage potentially negative situations into authentic #marketing campaigns that resonate with consumers.

Which execution is your favorite?

https://t.co/nGMy92nz2w

[CALL TO ACTIVISM @CalltoActivism]

Mike Pence says he won’t support Donald Trump and explains why.

His own Vice President won’t vote for him. What else does it take?

[Jeff Cushing @Jeff_Cushing]

See how #brands can create authentic #marketing messages that resonate with #consumers and break through the clutter.

#insights #advertising

https://t.co/nGMy92nz2w

[Jeff Cushing @Jeff_Cushing]

Now that the results are in, it's no surprise that the @IowaWBB vs @GamecockWBB #NCAAChampionship game had more viewers than the Men's Championship game --and more than many other major events.
https://t.co/g3DzzeT2rf

[Jeff Cushing @Jeff_Cushing]

Lost in the controversy about officiating is the fact that @MuhlNika played other-worldly defense. #NCAAFinalFour

[Jeff Cushing @Jeff_Cushing]

@TC3108_ Accurate

[Jeff Cushing @Jeff_Cushing]

Looking forward to a couple of great #NCAABasketball games!

https://t.co/PlAV4cirio

[Jeff Cushing @Jeff_Cushing]

@TheDunkCentral @TickPick It’s great to see the surge in popularity of Women’s sports. Brands are beginning to take notice. https://t.co/yUr3x3AMUn

[Jeff Cushing @Jeff_Cushing]

@FOS I can’t wait to watch that. The popularity explosion of #womens sports is a trend that cannot be ignored. It’s great to see that #brands are finally paying attention. https://t.co/yUr3x3AMUn

[Jeff Cushing @Jeff_Cushing]

The momentum behind women's sports goes beyond #caitlinclark's record-setting season. See how @MolsonCoors is partnering with the @thepwhlofficial on an innovative campaign to create emotional connections with female audiences. https://t.co/gcW5AJP6JL

[Jeff Cushing @Jeff_Cushing]

@CerebralSportex I agree. It's unfortunate that these superstar athlete's earnings (pro salaries + endorsements) lag so far behind their male counterparts. Hopefully this recent momentum is only the beginning

https://t.co/yUr3x3AMUn

[Jeff Cushing @Jeff_Cushing]

With the #sports fans gearing up for #marchmadness, here's a look at how #brands are capitalizing on the surging popularity of female #athletes
https://t.co/yUr3x3AMUn

[Jeff Cushing @Jeff_Cushing]

@BleacherReport It’s time for these superstars to get paid

https://t.co/yUr3x3AMUn