Jeff Karb | Ourix

Maximizing agency profits with automated acquisition & operating systems ⚙️🛠️ | Ourix

[Jeff Karb | Ourix @jeff_karb]

8 out of 10 agency owners are losing out on 25-50% of their revenue EVERY MONTH simply because they're wasting time on manual sales tasks...

It means that oftentimes it’s not about the sales script, your persuasive skills, or the offer itself. (If you’re doing good numbers we can assume that we’ve covered those to some degree.)

The quick fix? It's all about the technical setup!

So, I thought I'd offer this food for thought, in case you haven't yet tackled this issue:

If you're still manually creating emails, tasks, appointment reminders, follow-ups, deals, notes, etc., or even worse, trying to delegate these tasks to your sales reps, thus wasting valuable “call time”...

...then it's time to consider an automated CRM setup.

The advantages of an automated CRM include:

[Elon Musk @elonmusk]

“Full access” 😂

[Jeff Karb | Ourix @jeff_karb]

The secret sauce for scaling your agency with cold traffic:

LOW-MID TICKET SERVICE/PRODUCTS 🥶

- acquire leads at a profit
- easy to sell
- build trust and educate prospects
- not another "book a call" funnel

It’s not illegal to be creative with it.

[Jeff Karb | Ourix @jeff_karb]

@unrootdesign Conversion rate through the roof 📈

[Jeff Karb | Ourix @jeff_karb]

Don't to your market like they’re experts - they’re not...

That's why they hire YOU

You can talk about multi-channel attribution with your ecom clients, but not when selling lead-gen to real estate agents...

Speak their language. That’s how you convert them.

[Jeff Karb | Ourix @jeff_karb]

Know the key results for each role in your agency and track their top 1-3 main success KPIs - CONSISTENTLY.

Without it, you’re flying blind.

[Jeff Karb | Ourix @jeff_karb]

Most offers tank by not selling a quantifiable outcome.

Prospects don't need your amazing copy, 30x reels, or a f**ing website - they want a specific result.

Show them HOW they will get it and reduce the risk of NOT getting it.

[Jeff Karb | Ourix @jeff_karb]

Scaling your agency comes down to:

1. looking at your financials, customer success metrics, and sales KPIs
2. diving deep into each one
3. finding the weak spots
4. improving them

Rinse and repeat.

Data is your best friend. Don’t overcomplicate it.

[Jeff Karb | Ourix @jeff_karb]

Ever thought of focus blocks for your team?

📨 Admin blocks: 2-3x 20min blocks for emails, Slack, and admin tasks -> eliminate distractions

💻 Focus blocks: outputs focused blocks using batch scheduling -> focus + no context switching

Try it out with your fulfillment team 📈

[Jeff Karb | Ourix @jeff_karb]

Why not break your service into smaller, sellable modules?

Especially the ones that can be automated or streamlined.

You could easily offer a down-sell or a digital product to get more clients through the door and increase your profit margin.

Efficiency = $$$

[Jeff Karb | Ourix @jeff_karb]

@VictorCapilla_ They should be selling an outcome not their lame features or fancy animations that lead to 0 conversions💀

[Jeff Karb | Ourix @jeff_karb]

@VictorCapilla_ So true…it’s a totally different game you’re playing.

It’s obviously not a disadvantage if you’re great at what you do - but it shouldn’t hold you back from scaling or start making the switch if you’re not THE BEST yet.

Like everything in life it’s not black and white..

[Jeff Karb | Ourix @jeff_karb]

You don’t need to be the best designer or media-buyer to run an agency. ❌

Your role as a founder is to acquire customers at scale, hire top talent, and maintain great results with high margins.

You can choose to be an expert in your craft or in running an agency, but not both.

[Jeff Karb | Ourix @jeff_karb]

Bruv... hourly rates are f*cking stupid and still a lot of "traditional" agencies and freelancers use this pricing model.

You’re punished for being efficient, your results get devalued and clients see your worth in hours, not the impact.

[Jeff Karb | Ourix @jeff_karb]

Offers that stand out?

They don’t just deliver A TON of value. They minimize risks...

And I'm not talking about only financial risk - personal, reputation, time, effort, emotional, and opportunity risks.

Cover all angles.

Make it a no-brainer.

[Jeff Karb | Ourix @jeff_karb]

You DON'T need an automated onboarding if you're signing less than 2 clients per week...

Focus on creating an acquisition system FIRST before you worry about shiny objects like fancy onboarding sequences and operating dashboards.

[Jeff Karb | Ourix @jeff_karb]

Everybody talks about increasing revenue/growth...

Nobody talks about increasing customer satisfaction.

No wonder agencies have a shitty reputation.

[Jeff Karb | Ourix @jeff_karb]

Jumping from niche to niche or "going with the flow" is just silly...

The competition will beat you in every possible realm because they are focusing on ONE thing and will always be better than you!

Fckn pick one and stop looking around.

[Jeff Karb | Ourix @jeff_karb]

@ChurrLimm Stupid guy doesn’t overthink

[Jeff Karb | Ourix @jeff_karb]

@AlexHormozi Choose your „easy way“ wisely 🌚

[Jeff Karb | Ourix @jeff_karb]

@ecom_mete @Shopify Keep pushing for the gold one👏🏻📈